Big Bazaar: A Retail Revolution in India

Big Bazaar
Big Bazaar- jo bazaar mein milta hai, who sab
yahan milta hai
• Introduced in 2001 by Pantaloon Retail ( india)
ltd.
• started in large cities and continued to tap
consumption potential in smaller cities Agra,
Allahabad,Panipat, Kanpur and Kolhapur.
• By 2008, there were 89 Big Bazaars spread
across various cities and towns.
 Company Background
• Incorporated as Manz Wear private ltd in 1987
• It became a public limited company in 1991 and
was renamed Pantaloon fashions ( india) limited
and then Pantaloon Retail (india) ltd in 1999.
• Emphasized on backward integration in apparel
segment
• Launched successful brands- Pantaloon trouser,
Bare denims and John Miller shirts in between
1987 and 1993.
 Contd ……
• It introduced the Pantaloon Shoppe and
expanded it across the country from 1994-1998
• It moved to large format lifestyle retailing with
launch of Pantaloons, India`s Family Store.
• Realizing that in retail size matters, Big bazaar
was launched in 2001.
• In short span of two years, it had added a food
bazaar and gold bazaar to its range of offerings
 Selecting the Right location
• Exists only in the cities
 The Merchandise Mix
• Apparels ( 70%)
• Different Product Categories
• Marketing Breaking Prices
 Food Bazaar
• 10,000 SKU’s
• More of Indian Mandi look and feel
• Categorized foods
– Processed Food& Non Food ( 60% sales)
– Dry Staples (30% sales)
– Wet Staples (10% Sales)
 Supply Chain
• Distribution is centralized
• Warehouse attached to every store
• Ownership of merchandise is held centre
• Face – to – Face relationship
• Reduced the lead time
 Information Technology
- Key enabler of decision making
- Data sent to head office
- Auto Replenishment System
- www.futurebazaar.com
Retail Solutions
 Point of Sale(POS)
• POS market is dominated by several players
and can be predominantly divided into 2
segments
- POS Hardware (IBM,NCR,Fujitsu)
- POS Software (IBM,Datavantage,Fujitsu,
CRS, Triversity)
• More package oriented rather than SAS
 E-Retail
• An E-Retailer is a retailer that primarily who
uses Internet as a medium for customers to
shop the goods or service provided.
• Types of E-retail
– Pure Plays (Dell, Amazon.com)
– Bricks and Clicks (Arkatents Outdoor Gear)
– Green Economics Market(Real Goods, Green Earth
Market)
 Future Technology
• Global Store: fully featured software for grocery
and general merchandise channels
• Retail Direction Software: end-to end POS and
retail merchandising management platform
• TeamPoS2000: an application suite providing
most reliable and cost effective point of sale
solution
• Zebra Technologies: palm size mobile receipt
pointer