Professional Documents
Culture Documents
Dr. Garima Mathur Dr. Richa Banerjee Prof. Shaifali Chauhan
Dr. Garima Mathur Dr. Richa Banerjee Prof. Shaifali Chauhan
Dr. Garima Mathur Dr. Richa Banerjee Prof. Shaifali Chauhan
Garima Mathur
The population of entire Gwalior region was considered and the sample size of
210 was selected for data collection from the population with the help of non
probability purposive sampling techniques.
The collected data is then codified and tabulated. To check the reliability
the measure was standardized through computation of validity and Regression
test was applied to find out the relationship between price fairness, customer
satisfaction and purchase intention.
Data Analysis
S.no Variable Cronbach’s alpha value
The Kaiser-Meyer-Olkin Measure of sampling adequacy value for CS, PF and PI was .758,
.556 and .678 respectively indicating that the sample size was adequate to consider the data
as normally distributed .The Bartlett’s Test of Sphericity was tested through Chi-Square
Value 518.911, 38.989 and 291.011 significant at 0% level indicating that the inter-item
correlation matrix was not an identity matrix and therefore the data was suitable for factor
analysis.
Model Summaryb
Model Std. Change Statistics
Error of R
R Adjusted the Square F
R Square R Square Estimate Change Change df1
dimensio 1 .647a 0.419 0.411 3.438 0.419 49.544 3
n0
a. Predictors: (Constant), PF_TOTAL, GENDER, CS_TOTAL
b. Dependent Variable: PI_TOTAL
In the above table of model summary we have the R value .647 which lies between
-1 to 1, showing a moderate relationship squared is the proportion of variation in
the dependent variable explained by the regression model the value of Adjusted R
squared ranged from 0 to 1. So here the value of Adjusted R square which was
found to be .411indicating that Customer satisfaction and Price fairness as
independent variable explained 41.10% variance in Purchase Intention as
dependent variable.
ANOVA
Model Sum of
Squares df Mean Square F Sig.
1 Regression 1757.007 3 585.669 49.544 .000a
Residual 2435.189 206 11.821
Total 4192.195 209
a. Predictors: (Constant), PF_TOTAL, GENDER, CS_TOTAL
b. Dependent Variable: PI_TOTAL
The F statistics is the regression mean square divided by the residual mean
square. Here F value is 49.54 which is significant at 0% level of
significant. This means that final model significantly improves our ability
to predict the dependent variables. Since the F value is coming out to be
49.54 which is significant at .000 level of significance. Therefore the
model is showing the good fit
Coefficients
Model Standardize
Unstandardized d
Coefficients Coefficients
B Std. Error Beta t Sig.
1 (Constant) -.013 2.170 -.006 .995
Umar, A., Bahrun, R., & Sukati, I. Customer satisfaction as mediator between
price, trust and brand loyalty: A case study from Malaysia.
Zhao, K. (2014). Hotel Corporate Social Responsibility: Guest Satisfaction,
and Repeat Purchase Intention in China's Domestic Hotel Market (Doctoral
dissertation, University of Waikato).
Thank You