Role of the 3 Levels of Management

• Top level management:

• Lays down the objectives.
• Issues necessary instructions for preparation of subdivision procedures,
schedules, budgets, etc.
• Prepares strategic policies & plans for the initiative.
• Coordinates & controls the activities of all the departments.

• Middle level management:

• Execute the plans of the organization in accordance with the policies and
directives of the top management.
• Understand and explain policies from top- level management to lower level.
• Participate in training & employment of lower level management.
• Lower level management:
• Assign jobs and tasks to various workers.
• Instruct and guide workers for day-to-day activities.
• Responsible for the quality as well as quantity of production.
• Maintain good relation in the organization.
• Communicate workers’ problems and suggestions to the higher
level and higher-level goals and objectives to the workers.
• Nestle Corporate Business Principles

• The principles of business operations in Nestle

are:

1-Consumers
• Nutrition, Health and Wellness
• Quality assurance and product safety
• Consumer communication

2-Human rights and labor practices

• Human rights in our business activities
3-Our people
• Leadership and personal responsibility
• Safety and health at work
4-Suppliers and customers
• Supplier and customer relations
• Agriculture and rural development
5-The environment
• Environmental sustainability
• Water
Global Brands of Nestlé
• Following are the categories in which Nestlé global is manufacturing its products.

• Baby Food
• Drinks
• Bottled Water
• Food Service
• Cereals
• Chocolate & confectionary
• Coffee
• Culinary, chilled & frozen food
• Dairy
• Food Service
• Health care nutrition
• Ice-cream
• Pet care
• Food Management
• Brands in Pakistan
• Nestle product line is divided into following major categories:
1-Ambient Dairy
• NESTLÉ MILKPAK
• NESTLÉ MILKPAK Cream
• NESTLÉ BUNYAD
• NESTLÉ MILO
• NESTLÉ EVERYDAY
• NESTLÉ NESVITA Calcium Plus
• NESTLÉ NIDO FORTIGROW
2-Chilled Dairy

• NESTLÉ Yogurt Sweet ‘N’ Tasty

• NESTLÉ RIWAYATI MAZAA YOGURT
• NESTLÉ ACTIPLUS Yogurt
• NESTLÉ MILKPAK YOGURT
• NESTLÉ ZEERA RAITA
• NESTLÉ PODINA RAITA
3-Juices
• NESTLÉ FRUITA VITALA
• NESTLÉ NESFRUTA

4-Bottled Water
• NESTLÉ PURE LIFE

5-Culinary & Food

• NESTLÉ MAGGI NOODLES
• MAGGI CHOTOO

6-Baby Food
• NESTLÉ CERELAC
7-Breakfast Cereals
• NESTLÉ KOKO KRUNCH
• NESTLÉ MILO CEREAL
• NESTLÉ CORN FLAKES
• NESTLÉ FITNESS
8-Coffee
• NESCAFÉ CLASSIC
• NESCAFÉ GOLD

9-Confectionery
• KITKAT
• SMARTIES

• NESTLE FRUITA VITALS:

• As we already know that Health. Fitness and nutrition is the basic plan of Nestle. And Nestle Fruita Vitals fulfills the needs of
its consumers with vitamin, calcium and minerals, all the necessary Vitamins. Calcium and minerals are filled in fruit juices.
Nestle Fruita Vitals includes Apple Nectar, Red Grapes, Pineapple Nectar, Guave Nectar, Orange Nectar and Peach Nectar.

• Nestle Nescafe:
• Nescafe is the instant coffee. It Keep you fresh, awake your soul and keep you active is the ultimate goal of Nescafe, what I
think. Nescafe Classic, Nescafe Gold and Nescafe Cold Coffee are here to keep you fresh with its taste.
• Nestle Cereals:
• A delicious breakfast cereal made with whole grain with a rich chocolate taste that kids love. Plus it includes
important vitamins, iron and calcium. The whole grain tick on our breakfast cereals with the green banner – this is
your guarantee that they contain at least 8g of whole grain in every delicious serving. Our breakfast cereals also
typically provide 25% of the recommended daily allowance (RDA) of vitamins and minerals per serving.

• Nestle Bottle Water:

• Due to its brand name Nestle Pure Life is the most favorite of Pakistani people. Every bottle of Nestle is very safe
& secure to keep you healthy and the important thing is that Nestle Bottle Water is processed under safety Security
System (SSS).

• Pakistan is the proud birth place of the NESTLÉ PURE LIFE brand ,it was first launched in 1998.
• Today, NESTLÉ PURE LIFE takes pride in being the world’s most popular bottled water brand.
• The NESTLÉ PURE LIFE brand is now one of NESTLÉ’s billionaire global brands, Present in 30 countries
spanning 5 continents.
NESTLE BABY FOOD
Nestle Cerelac
• As we know From the initial stage of child its safe food is vital and from innate to 3 years old child
Nestle is providing Cerelac for your baby, A perfect food for your baby. It is in different stages/levels.

Nestle Culinary Products

• Nestlé’s commitment to healthier eating includes helping to address issues such as micronutrient
deficiencies and improving nutritional understanding. For example Maggi is very popular in Pakistan
and India, Child and under teenagers like Maggi Very much. Maggi is very good for health as well.

Nestle Confectionery:
• Nestle also gives their customer’s sweet foods/product like POLO and KITKAT are here to fresh your
mouth and keep your moments lively, through these sweet products you can enjoy your special
moments of like whether you are in sport, or party, it is there to keep you and your child lively. Apart
from all things Kitkat is favorite of all ages around the globe, especially in our country Pakistan.
Global Competitors of Nestle

1.Unilever
2.Kraft Foods
3.Sara Lee
4.Danone
5.Mars Incorporated
6.Hershey’s
7. Parle Products Ltd
• Nestle is having hard time in Pakistan. First it was Aquafina by
Pepsi that snatched its market share of mineral water then it was
Olper’s by Engro Foods siding the Nestle Milk Pak and
becoming the market leader of the category.
• Shezan is the main competitor in terms of juices.
• The Competitor of Maggi is Knorr by Unilever.
• Cadbury Dairy milk and Mars are the strong compatitors of
Nestle's KitKat.
• Bournvita and Horlics are compatitors of Milo.
• Nescafe has no competitor in Pakistan.
• Baby foods like cerelac and lactogen have competitors like Meiji
Fu and Meiji Big in Pakistan.
• Adam's Zeera raita and yougurt are competitors of Nestle
Yougurt and raita.
• Everyday and Nido do not have any Competitors.
 Annual Report
(Rupees in millions) 2016 2017
Operating Performance
Net assets 8,812 4,634
Long term liabilities 8,942 13,562
Inventory turnover ratio 7.0 : 1 5.8 : 1
Total assets turnover ratio 2.2 : 1 2.2 : 1
Net working capital 13,460 15,026
Market value per share 9,000 11,500
Return on capital employed 122% 153%
Sales 112,393 122,215
Gross Profit 39,783 44,756
Operating profit 19,148 23,607
Profit before tax 17,020 20,989
Profit after tax 11,847 14,642
Gross profit ratio 35% 37%
Price earning ratio 34.5 35.6
• Nestlé Pakistan has achieved sales revenue of PKR 122.2 billion for 2017, an increase of 8.7%
compared to previous year. The healthy topline growth was achieved through effective
innovation and renovation of the product mix, numeric distribution expansion and investment
behind brands. Export sales during the same period stood at PKR 5.1 billion.
• The annual results were announced following a Board of Directors’ meeting at the company's
head office.
• Operating profit for the same period increased to PKR 23.6 billion translating into 23.3%
growth versus 2016, achieved as a result of internal efficiencies and effective cost and price
management. Consequently, earnings per share have increased to PKR 322.86 from PKR
261.23 in 2016.
• The company launched a number of new products during 2017, which included NESTLÉ
MILO Concentrate, NESTLÉ DOCELLO Crème Brule, NESTLÉ DOCELLO Panna Cotta,
NESTLÉ NESVITA MOVE+, NESTLÉ BUNYAD CHOCO, NESTLÉ FRUITA VITALS
Exotic Mixes, NESTLÉ PURE LIFE 330ml, NESCAFÉ Classic Sachet and NESTLÉ
NESVITA YOGURT.