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Adobe Swot
Adobe Swot
STRENGTHS
• Wide range of products e.g. Adobe Photoshop, Adobe Premier Pro, Adobe Acrobat, Adobe
Illustrator, Adobe After Effects.
• Increasing customer reach as the products are embedded in 98% of internet enabled desktops.
• Innovation as it has its product in the field of computer science, editing photos and videos, poster
making etc.
• Creative packages are too costly i.e. $50/month and for students $20.
• No Online presence.
OPPORTUNITIES
• Innovation to enter new fields such as simulations.
• Apple has banned some of the adobe products.( Source: Boy Genius
Reports)