99

acres.com
 Introduction

 99acres.com is the no.1, real estate portal in India

 launched by info edge(India)ltd in September

2005.

 99 acres.com is an internet portal dedicated to meet every

aspect of the consumers needs in the real estate industry.

 It is Backed by strong team of over 150 employees and a

network of over 10 offices in India
 Services offered

 Information about paying guest facility.

 Provides advertisement for buying, selling and leasing of

your property.

 Information about buying, selling and leasing various types

of real estate in India.

 Provides information regarding latest project coming up

ahead.
 Types of real estate

 Residential apartments

 Residential plots

 Farm houses

 Under construction homes

 Registered projects
 Target Ma rke t

• Target market is the Middle class

• The Age-group between 25-40.
• Their belief is simple – anyone who is not on the web is not
their TG (target group).
 Blue ocean?

Making competitors irrelevant.

• Competition was between brokers.

• No one was offering online services.

• 99 acres brought both to one platform.

 Blue ocean?

Capturing new uncontested market space.

• Un challenged.

• Un disputed.

• First of a kind.

• Un heard idea.
 Blue ocean?

What customers are getting?

• Time saving

• Convenience

• No commission

• 24/7 Access
 Blue ocean?

How long?

• Flexibility

• Consistency

• Innovation

• Matching internal environment with external

 How to be blue
ocean?

• Raise: What factors should be raised well above the

industry's standard?

• Reduce: What factors were a result of competing

against other industries and can be reduced?

• Eliminate: Which factors that the industry has long

competed on should be eliminated?

• Create: Which factors should be created that the

industry has never offered
 Any
questions