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Understanding Satire: Presentation by Katie Holbrook
Understanding Satire: Presentation by Katie Holbrook
McDonald’s / Big
Macs
Caricature—exaggerating
physical traits
Satirical Techniques
Parody
To imitate the
techniques and/or style
of some person, place,
or thing in order to
ridicule the original.
Parody of Rick James
List
Silly or inherently funny words
Sarcasm / verbal irony
Understatement
Pun (Did you hear about the guy whose
whole left side was cut off? He's all right
now.)
Satirical Ad: Big Mac Attack
What techniques does
the satire use?
Contradiction: the
McDonald’s golden
arch or “M” is used on
a heart monitor
instead of where we
normally see it (on
signs, on ads, etc)
Satirical Ad: Big Mac Attack
What techniques does
the satire use?
Exaggeration: while
Big Macs are
definitely unhealthy,
one Big Mac will not
cause a heart attack.
Most likely,
McDonald’s food is
not the only cause of
a person’s heart
attack.
What do satirists attack?
7 Deadly Sins: Other Vices:
Pride Stupidity
Greed Poor decision making
Violence Prejudice
Laziness Self-centeredness
Lust Selfishness
Jealousy Corruption
Gluttony Wastefulness
Hypocrisy
Dishonesty
Assignment:
You will analyze satirical ads to determine:
The subject of the satire
The comment the satire is making
The technique(s) the satire uses
1. Subject of the
satire:
2. Comment the
satire is making:
3. Technique(s):
Satirical Ad #2 – original ad
Satirical Ad #2
1. Subject of the
satire:
2. Comment the
satire is making:
3. Technique(s):
Satirical Ad #3 - original
Satirical Ad #3
“Less cars, more world. Rivers
wanted.”
1. Subject of the
satire:
2. Comment the
satire is making:
3. Technique(s):
Satirical Ad #4 – original ad
Satirical Ad #4
1. Subject of the
satire:
2. Comment the
satire is making:
3. Technique(s):
Satirical #5 – original ad
Satirical Ad #5
1. Subject of the
satire:
2. Comment the
satire is making:
3. Technique(s):
Extra Time?
If we have extra time, we will also analyze the
following ads.