Supply Chain Analytics- Adidas Group

Submitted by:
Debdeep Mallik
Snehal Mendhe 2017SMF6624
Subhradeep Sahana
Company Profile

•Adidas AG is a German multinational corporation that

design and manufacture sports clothing and accessories

Industry: Apparel; Founded in 1924 ; Founder: Adolf

Dassler

Revenue: 14.5 Billion Euros (2012);Profits: 1671 Million

(2011);Number of Employees: 86824

•Products: Footwear, sportswear, sports equipment;

largest sportswear manufacturer in Germany and
Europe ; second biggest sportswear manufacturer in the
world
 Supply Chain Structure
 Outsourcing- 1200  Direct sourcing model  Global  Indirect sourcing model
factories, 63 countries  Direct contractual Operations:Product  Sourced by agents
 Dominant countries: India, relationships with its core development,Commerciali  Order placed under
China,Vietnam, Indonesia suppliers ;centrally supervised sation,DistributionSupervis license
by Global Operations ion of the manufacture of
apparel

TYPES OF SUPPLIERS

Subcontractors: Factories are given

Main suppliers: Supply products for export or
subcontracts to perform manufacturing
domestic market consumption
actions

Material/Other service Agents: independent

provider supply to main Licensee: 44 licensees companies, sells final
supplier products to group
Complexity Of The Supply Chain
Adidas group

Supplier Agent Licencee

Sub-
Supplier Agent Supplier
contracters

Sub- Sub-
Supplier
contractor contractor

Sub-
contractor