Amazon's marketing strategy focuses on offering the widest range of over 480 million products at competitive prices through their online platform. They target a mass customer segment by applying multi-segment and anticipatory positioning techniques. Their unique selling propositions emphasize their large product selection, competitive pricing, fast delivery, and excellent customer service. Amazon communicates these messages through various channels, with a particular focus on print/media advertising and sales promotions.
Amazon's marketing strategy focuses on offering the widest range of over 480 million products at competitive prices through their online platform. They target a mass customer segment by applying multi-segment and anticipatory positioning techniques. Their unique selling propositions emphasize their large product selection, competitive pricing, fast delivery, and excellent customer service. Amazon communicates these messages through various channels, with a particular focus on print/media advertising and sales promotions.
Amazon's marketing strategy focuses on offering the widest range of over 480 million products at competitive prices through their online platform. They target a mass customer segment by applying multi-segment and anticipatory positioning techniques. Their unique selling propositions emphasize their large product selection, competitive pricing, fast delivery, and excellent customer service. Amazon communicates these messages through various channels, with a particular focus on print/media advertising and sales promotions.
Amazon's marketing strategy focuses on offering the widest range of over 480 million products at competitive prices through their online platform. They target a mass customer segment by applying multi-segment and anticipatory positioning techniques. Their unique selling propositions emphasize their large product selection, competitive pricing, fast delivery, and excellent customer service. Amazon communicates these messages through various channels, with a particular focus on print/media advertising and sales promotions.
Prof. Priyanka Baghla Priya & Harpreet Roll. No. 6302 & 6306 About “AMAZON” Amazon.com,Inc. is a American –based multinational E-Commerce Company. Incorporated by Jeff Bezos in 1994 and launched online in 1995 Headquarters in Seattle, Washington Employees 566,000 Things made by Amazon: Amazon app store: Amazon Echo., Amazon kindle, Amazon Prime, Amazon videos Generally Amazon’s Marketing Strategy is based on the following principles. • Amazon’s 7ps of Marketing: It mainly focuses on product and place elements of the marketing mix. Offering more than 480 million products in the USA alone, Amazon product range is the widest among online and offline retailers. Moreover company is able to offer its product for competitive prices due to massive cost saving based on online nature of business operations. • Amazon Segmentation, Targeting and positioning: practices are associated with targeting the widest customer segment. The retail giant does this with the application of multi segment, adaptive, anticipatory positioning techniques. • Amazon’s Unique selling propositions:
Integrates the widest choice of products and services offered at
competitive prices, fast delivery and exceptional customer service. The E- commerce giants places these unique selling propositions at the core of its marketing communication messages.
• Amazon Marketing Communication Mix:
Integrates print and media advertising, sales promotions, events and experiences, public relations and direct marketing. The company places a particular focus on print and media advertising and sales promotions elements of the marketing communication channels. Thank You