Professional Documents
Culture Documents
Service Product
Service Product
Depth
Consistency
Refer To Figure.
PRODUCT LIFE CYCLE
Why should a marketer study PLC?
eg . Pool parlours in Mumbai & metros
No revenues
Only expenditure
Market Planning
INTRODUCTION STAGE
Sluggish sales
High cost per custmer
Financial Losses
Profits rise
More competitors
MATURITY STAGE
Peak Sales
Cost per customer lowest
Profits high
Mass market
Profits fall
Big bazar
LG & Samsung
SLOW PENETRATION
When the market size is large
Market is well aware of the service offer