SOCIAL NETWORKING

EMPLOYABILITY SKILLS PRESENTATION

By –
Agrim Dixit, BBT1501 , B.Tech BT
Gayatri . M , BBT1514 , B.Tech BT
Navneet Kumar, BBT1516 , B.Tech BT
Siddharth Shah , B.Tech - M.Tech (Dual) BT
• INTRODUCTION
• TYPES
• ADVANTAGES AND DISADVANTAGES
• SOME IMPORTANT CASES
 INTRODUCTION
• SOCIAL MEDIA REFERS TO INTERACTION AMONG PEOPLE IN WHICH THEY CREATE, SHARE
AND EXCHANGE INFORMATION AND IDEAS IN VIRTUAL COMMUNITIES AND NETWORKS.
• SOCIAL-REFERS TO INSTINCTUAL NEEDS HUMANS HAVE TO CONNECT WITH OTHER
HUMANS.
• MEDIA- WHAT WE USE TO MAKE CONNECTIONS WITH OTHER HUMANS
• IT IS DEFINED AS AN INTERACTIVE PLATFORMS WHERE CONTENT IS CREATED, DISTRIBUTED
AND SHARED BY INDIVIDUALS ON THE WEB.
• PURPOSE- TO PROVIDE USERS WITH A RICH EXPERIENCE, DYNAMIC CONTENT,
SCALABILITY, OPENNESS AND COLLECTIVE INTELLIGENCE.
• REACHES USERS IN SHORTER TIME AND ALSO PROVIDES THE OPPORTUNITY OF FEEDBACK
AS COMPARED TO MASS MEDIA.
 DIFFERENT TYPES OF SOCIAL MEDIA AND NETWORKING
• SCIENCE AND EDUCATION - SOCIAL NETWORKING IS ALLOWING SCIENTIFIC GROUPS TO EXPAND THEIR
KNOWLEDGE BASE AND SHARE IDEAS, AND WITHOUT THESE NEW MEANS OF COMMUNICATING THEIR THEORIES
MIGHT BECOME "ISOLATED AND IRRELEVANT". RESEARCHERS USE SOCIAL NETWORKS FREQUENTLY TO MAINTAIN
AND DEVELOP PROFESSIONAL RELATIONSHIPS. ALSO, RECENT STUDIES HAVE SHOWN THAT SOCIAL NETWORK
SERVICES PROVIDE OPPORTUNITIES WITHIN PROFESSIONAL EDUCATION, CURRICULUM EDUCATION, AND LEARNING.
• JOB AND EMPLOYMENT - A RISE IN SOCIAL NETWORK USE IS BEING DRIVEN BY COLLEGE STUDENTS USING THE
SERVICES TO NETWORK WITH PROFESSIONALS FOR INTERNSHIP AND JOB OPPORTUNITIES. MANY SCHOOLS HAVE
IMPLEMENTED ONLINE ALUMNI DIRECTORIES WHICH SERVE AS MAKESHIFT SOCIAL NETWORKS THAT CURRENT AND
FORMER STUDENTS CAN TURN TO FOR CAREER ADVICE.

• BUSINESS AND TRADING - A SOCIAL TRADE NETWORK IS A SERVICE THAT ALLOWS TRADERS OF FINANCIAL
DERIVATIVES SUCH AS CONTRACTS FOR DIFFERENCE OR FOREIGN EXCHANGE CONTRACTS TO SHARE THEIR TRADING
ACTIVITY VIA TRADING PROFILES ONLINE. THERE SERVICES ARE CREATED BY FINANCIAL BROKERS.
• PERSONAL - PEOPLE USE SOCIAL NETWORKING SITES FOR MEETING NEW FRIENDS, FINDING OLD FRIENDS, OR
LOCATING PEOPLE WHO HAVE THE SAME PROBLEMS OR INTERESTS THEY HAVE, CALLED NICHE NETWORKING. MORE
AND MORE RELATIONSHIPS AND FRIENDSHIPS ARE BEING FORMED ONLINE AND THEN CARRIED TO AN OFFLINE
SETTING.
 ADVANTAGES
• CONNECTIVITY – PEOPLE FROM ANYWHERE CAN CONNECT WITH ANYONE. REGARDLESS OF THE LOCATION AND RELIGION.

• EDUCATION – SOCIAL MEDIA HAS A LOT OF BENEFITS FOR THE STUDENTS AND TEACHERS. IT IS VERY EASY TO EDUCATE FROM OTHERS WHO ARE
EXPERTS AND PROFESSIONALS VIA THE SOCIAL MEDIA. REGARDLESS OF YOUR LOCATION AND EDUCATION BACKGROUND YOU CAN EDUCATE YOURSELF,
WITHOUT PAYING FOR IT.

• HELP – YOU CAN SHARE YOUR ISSUES WITH THE COMMUNITY TO GET HELP AND GIDDINESS.

• INFORMATION AND UPDATES – THE MAIN ADVANTAGE OF THE SOCIAL MEDIA IS THAT YOU UPDATE YOURSELF FROM THE LATEST HAPPENINGS AROUND
IN THE WORLD.

• PROMOTION – WHETHER YOU HAVE AN OFFLINE BUSINESS OR ONLINE, YOU CAN PROMOTE YOUR BUSINESS TO THE LARGEST AUDIENCE.

• NOBLE CAUSE – SOCIAL MEDIA CAN ALSO BE USED FOR THE NOBLE CAUSES. FOR EXAMPLE, TO PROMOTE AN NGO, SOCIAL WELFARE ACTIVITIES AND
DONATIONS FOR THE NEEDY PEOPLE.

• AWARENESS – SOCIAL MEDIA ALSO CREATE AWARENESS AND INNOVATE THE WAY PEOPLE LIVE. IT IS THE SOCIAL MEDIA WHICH HAS HELPED PEOPLE
DISCOVER NEW AND INNOVATIVE STUFFS THAT CAN ENHANCE PERSONAL LIVES.

• HELPS GOVT AND AGENCIES FIGHT CRIME- IT IS ALSO ONE OF THE ADVANTAGES OF THE SOCIAL MEDIA THAT IT HELPS GOVERNMENTS AND SECURITY
AGENCIES TO SPY AND CATCH CRIMINALS TO FIGHT CRIME.

• IMPROVES BUSINESS REPUTATION – JUST LIKE IT CAN RUIN ANY BUSINESS REPUTATION, IT CAN ALSO IMPROVE BUSINESS SALES AND REPUTATION.

• HELPS IN BUILDING COMMUNITIES – SINCE OUR WORLD HAS DIFFERENT RELIGIONS AND BELIEFS. SOCIAL MEDIA HELPS IN BUILDING AND PARTICIPATING
IN THE COMMUNITY OF OWN RELIGION AND BELIEVES TO DISCUSS AND LEARN ABOUT IT. SIMILARLY, PEOPLE OF DIFFERENT COMMUNITIES CAN
CONNECT TO DISCUSS AND SHARE RELATED STUFFS.
 DISADVANTAGES
• CYBERBULLYING – MOST OF THE CHILDREN HAVE BECOME VICTIMS OF THE CYBERBULLYING. THREATS, INTIMIDATION MESSAGES AND RUMOURS CAN BE SENT TO THE
MASSES TO CREATE DISCOMFORT AND CHAOS IN THE SOCIETY.

• HACKING – PERSONAL DATA AND PRIVACY CAN EASILY BE HACKED AND SHARED ON THE INTERNET. WHICH CAN MAKE FINANCIAL LOSSES AND LOSS TO PERSONAL
LIFE. SIMILARLY, IDENTITY THEFT IS ANOTHER ISSUE THAT CAN GIVE FINANCIAL LOSSES TO ANYONE BY HACKING THEIR PERSONAL ACCOUNTS.

• ADDICTION – THE ADDICTIVE PART OF THE SOCIAL MEDIA IS VERY BAD AND CAN DISTURB PERSONAL LIVES AS WELL. THE TEENAGERS ARE THE MOST AFFECTED BY THE
ADDICTION OF THE SOCIAL MEDIA. THEY GET INVOLVED VERY EXTENSIVELY AND ARE EVENTUALLY CUT OFF FROM THE SOCIETY. IT CAN ALSO WASTE INDIVIDUAL TIME
THAT COULD HAVE BEEN UTILIZED BY PRODUCTIVE TASKS AND ACTIVITIES.

• FRAUD AND SCAMS – MANY INDIVIDUALS HAVE BEEN SCAMMED AND COMMIT FRAUD THROUGH THE SOCIAL MEDIA.

• REPUTATION – SOCIAL MEDIA CAN EASILY RUIN SOMEONE’S REPUTATION JUST BY CREATING A FALSE STORY AND SPREADING ACROSS THE SOCIAL MEDIA. SIMILARLY
BUSINESSES CAN ALSO SUFFER LOSSES DUE TO BAD REPUTATION BEING CONVEYED OVER THE SOCIAL MEDIA.

• CHEATING AND RELATIONSHIP ISSUES – MOST OF THE PEOPLE HAVE USED THE SOCIAL MEDIA PLATFORM TO PROPOSE AND MARRY EACH OTHER. HOWEVER, AFTER
SOME TIME THEY TURN TO BE WRONG IN THEIR DECISION AND PART WAYS. SIMILARLY, COUPLES HAVE CHEATED EACH OTHER BY SHOWING THE FAKE FEELINGS AND
INCORRECT INFORMATION.

• HEALTH ISSUES – THE EXCESS USAGE OF SOCIAL MEDIA CAN ALSO HAVE A NEGATIVE IMPACT ON THE HEALTH. SINCE EXERCISE IS THE KEY TO LOSE WEIGHT, MOST OF
THE PEOPLE GET LAZY BECAUSE OF THE EXCESSIVE USE OF SOCIAL NETWORKING SITES. WHICH IN RESULT BRINGS DISORDER IN THE ROUTINE LIFE.

• SOCIAL MEDIA CAUSES DEATH – NOT JUST BY USING IT, BUT BY FOLLOWING THE STUNTS AND OTHER CRAZY STUFFS THAT ARE SHARED ON THE INTERNET. FOR
EXAMPLE BIKERS DOING THE UNNECESSARY STUNTS, PEOPLE DOING THE JUMP OVER THE TRAINS AND OTHER LIFE THREATENING STUFFS.

• GLAMORIZES DRUGS AND ALCOHOL – ONE OF THE DISADVANTAGES OF THE SOCIAL MEDIA IS THAT PEOPLE START TO FOLLOW OTHERS WHO ARE WEALTHY OR
DRUG ADDICTED AND SHARE THEIR VIEWS AND VIDEOS ON THE WEB. WHICH EVENTUALLY INSPIRES OTHERS TO FOLLOW THE SAME AND GET ADDICTED TO THE
DRUGS AND ALCOHOL.
 SOME IMPORTANT CASES
• ORKUT – ORKUT WAS A SOCIAL NETWORKING WEBSITE OWNED AND OPERATED BY GOOGLE. THE SERVICE WAS DESIGNED TO
HELP USERS MEET NEW AND OLD FRIENDS AND MAINTAIN EXISTING RELATIONSHIPS. ON JUNE 30, 2014, GOOGLE ANNOUNCED
IT WOULD BE CLOSING ORKUT ON SEPTEMBER 30, 2014.
• HELLO - HELLO NETWORK, INC. WAS FOUNDED BY WELL-KNOWN SOCIAL PIONEER ORKUT BUYUKKOKTEN (CREATOR OF
ORKUT.COM) AND A SMALL GROUP OF EX-GOOGLE ENGINEERS. AFTER WITNESSING THE EVOLUTION OF SOCIAL NETWORKING
OVER THE PAST 16 YEARS, ORKUT WAS INSPIRED TO HELP BRING PEOPLE TOGETHER AROUND THEIR COMMON INTERESTS -- A
VISION THAT CHANGES HOW THE WORLD DOES SOCIAL.
• INSTAGRAM - INSTAGRAM IS A PHOTO AND VIDEO-SHARING SOCIAL NETWORKING SERVICE OWNED BY FACEBOOK, INC. THE
APP ALLOWS USERS TO UPLOAD PHOTOS AND VIDEOS TO THE SERVICE, WHICH CAN BE EDITED WITH VARIOUS FILTERS, AND
ORGANIZED WITH TAGS AND LOCATION INFORMATION.
• RESEARCH GATE - IS A SOCIAL NETWORKING SITE FOR SCIENTISTS AND RESEARCHERS TO SHARE PAPERS, ASK AND ANSWER
QUESTIONS, AND FIND COLLABORATORS. RESEARCH GATE INDEXES SELF-PUBLISHED INFORMATION ON USER PROFILES TO
SUGGEST MEMBERS TO CONNECT WITH OTHERS WHO HAVE SIMILAR INTERESTS. IT ALSO HAS PRIVATE CHAT ROOMS WHERE
USERS CAN SHARE DATA, EDIT SHARED DOCUMENTS, OR DISCUSS CONFIDENTIAL TOPICS. THE SITE ALSO FEATURES A RESEARCH-
FOCUSED JOB BOARD.
• LINKEDIN - LINKEDIN IS A BUSINESS AND EMPLOYMENT-ORIENTED SERVICE THAT OPERATES VIA WEBSITES AND MOBILE APPS. IT IS
MAINLY USED FOR PROFESSIONAL NETWORKING, INCLUDING EMPLOYERS POSTING JOBS AND JOB SEEKERS POSTING THEIR CVS.
LINKEDIN ALLOWS MEMBERS (BOTH WORKERS AND EMPLOYERS) TO CREATE PROFILES AND "CONNECTIONS" TO EACH OTHER IN
AN ONLINE SOCIAL NETWORK WHICH MAY REPRESENT REAL-WORLD PROFESSIONAL RELATIONSHIPS. MEMBERS CAN INVITE
ANYONE (WHETHER AN EXISTING MEMBER OR NOT) TO BECOME A CONNECTION.
CONCLUSION
THANK YOU