TOOL 30

Communicate Effectively with

Community Leaders
They are key stakeholders of an extension
program that interacts, understand, and
organize with the village people for the
common good
Communicating Strategies

Brief Instructional Demonstrati

presentation techniques on
 Organize Extension
TOOL 31

Campaigns
Strategically planned and problem solving
program aimed to increase awareness
and change the attitude of target
beneficiaries for them to adopt new
technology
 Steps to Conduct an Extension
Campaign

Identify the problem Design messages

and needs of Launch the
to send out
the clients campaigns
TOOL 32

Write for Newspapers

or Mass Media
Offers an opportunity to widely
disseminate practices, experiments,
stories or such knowledge or information
in a paper or internet
 How? Why?

Headline What?

News Article
Components
Subheadline Where?

Who ?
Byline
Lead
Dateline
Three Sections of Newspaper

First or lead Second that Third or Final

contains details Section
TAKE NOTE!
Terima kasih!