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Case Study
Case Study
Strength Weakness
Opportunity Threat
Can capture entire African Market and expansion to new geographical
areas. Global economic slowdown as major of company’s revenue is based
Genzyme has given its considerable presence in uncommon diseases. on Exports.
Population growth and increase of purchasing power of developing Chance of losing market because of quality Issues (Combiflam
countries. withdrawal)
Marketing agreements with leading companies in developing and Stringent regulations in new drug development
developed countries. Increase in generic competition
Sanofi has agreed to buy Belgian biotech company to enrich its reach