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  • IKEA

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    Himalaya Novem
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    IKEA's business model focuses on providing affordable yet stylish furniture through their large stores that allow customers to assemble furniture themselves. Key activities include designing modular furniture, manufacturing, advertising, and service. IKEA partners with wood suppliers, manufacturers, transport companies and delivery companies. Their value proposition is affordable home furniture and a unique shopping experience, targeting cost-conscious consumers, students and small businesses through their superstores, catalogs, website and family email subscriptions.

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    PRESENTATION ON IKEA

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    IKEA's business model focuses on providing affordable yet stylish furniture through their large stores that allow customers to assemble furniture themselves. Key activities include designing modular furniture, manufacturing, advertising, and service. IKEA partners with wood suppliers, manufacturers, transport companies and delivery companies. Their value proposition is affordable home furniture and a unique shopping experience, targeting cost-conscious consumers, students and small businesses through their superstores, catalogs, website and family email subscriptions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views10 pages

    IKEA

    Uploaded by

    Himalaya Novem
    IKEA's business model focuses on providing affordable yet stylish furniture through their large stores that allow customers to assemble furniture themselves. Key activities include designing modular furniture, manufacturing, advertising, and service. IKEA partners with wood suppliers, manufacturers, transport companies and delivery companies. Their value proposition is affordable home furniture and a unique shopping experience, targeting cost-conscious consumers, students and small businesses through their superstores, catalogs, website and family email subscriptions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    BUSINESS MODEL

    CONCEPTS OF IKEA
    • Creating homes to love

    • Touch. Try. Explore. Dream!

    • Low prices

    • Visit the museum


    KEY PARTNER
    • Wood makers / harvesters

    • Manufacturing Firms

    • Transport and Trucking Firms

    • Delivery Companies

    • Outfitting Firms
    KEY ACTIVITIES
    • Designing Modular Furniture

    • Manufacturing Modular Furniture

    • Advertising and Marketing

    • Service
    VALUE PROPOSITION

    • Affordable (Cheap) Home Furnitu


    re

    • The IKEA Experience


    CUSTOMER RELATIONSHIPS
    • IKEA Family

    • Limited in Store Associates

    • Assembly and Delivery


    • Restaurant

    • Childcare
    CUSTOMER SEGEMENTS

    • Cost Conscious Consumers

    • College Students

    • Small Businesses
    CHANNELS
    • IKEA Superstores

    • IKEA Catalogs

    • IKEA family Email Subscriptions

    • IKEA stores website


    COST STRUCTURE
    • Raw Material Costs

    • Manufacturing Costs

    • Advertising Costs

    • Labour Costs

    • Transportation Costs
    REVENUE STREAMS
    • Furniture Sales

    • Food sales at Restaurant

    • Service fees

    • Accessories sale

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