PROJECT REPORT

ON
“SALE PROMOTION ACTIVITIES”.
(Batch 2017-19)

Submitted to, Submitted by,

Rai business school. Name: Ringlungbe kuame
prof. Nidhi mam. UID no. : U42000001431
Branch: MBA
Semester: 4th sem.
 Abstract.
Promotional activities have always been the priority
of the famous logistic company DHL.DHL does
promotions through press releases and editorials. It
also use other promotional activities like presentation,
special events and networking. DHL has left no stone
unturned and has used promotional activities to
spread a word for itself.
The overall objective of our promotion services is to
increase sales, attract new customers, enhance brand
identity. Our promotion services are based on
sophisticated methods.
 Introduction.

The word promotion is drive from the Latin word

promovere, which means ‘To move forward’ or ‘To
push forward’. Sale promotion is the combination of
two words. Sales promotion methods aim to capture
the market and increase the sale volume. It is an
important instrument in marketing to lubricate the
marketing efforts. Today's, sale promotion is a
necessity and not merely a luxury or a fashion. It is not
an expenditure, it is an investment which can pay rich
dividends. It is an integral part of marketing efforts.
 Hypothesis of sale promotion.

The hypothesis of sale promotion is to get people into a

store or to get rid of merchandise. With stores, the
involves are paid 10 day after the merchandises is
received or the store pay 24% interest. The store needs
to move merchandise. The hypothesis is that by reducing
the price on some item, they can sell more full price
item. The advertising in today's paper is aimed at girl at
the age when their body shapes are changing. They need
new cloths. There are several item on sale for them.
Other items are for women at the age when they have
become new mothers.
 Objective of sale promotion.

The main objective of sale promotion involve the

following services:
1. To increase sales directly by publicity through
media which are complementary to press and
poster advertising.
2. To disseminate information through salesmen,
dealers etc, so as to ensure the product getting
into satisfactory used by the ultimate consumers.
3. To help salesmen in selling more to the retailers
and consumers.
 The methodology of sale promotion.

A sales promotion is a short-term marketing strategy

designed to stimulate interest in a product or services.
Small business owners can make use of sale
promotion technique for purposes such as generating
additional traffic in their location or luring business
from the competition. Effective sales promotions
typically require following a predetermined
methodology.
1. Determination the objective:
Every sale promotion must have a clear-cut
objective to be effective. Specially, you need to
determine the change you wish to take place as a
result of the promotion. Ideally, the objective
should b measurable so you can easily evaluate the
promotion’s effectiveness.
2. Selecting a promotion vehicle:
there are numerous promotional vehicle available
to you, depending on the nature off your business
and the constrains of your marketing budget..
3. Getting the word out:
Depending upon the nature of your promotion,
such as when conducting a special events or sale, you
may need to make use of various communication
channels to help you get the word out.
4. Evaluating the result:
at the end of the promotional period or event,
evaluate the success of your campaign in relation
to your desire objective. If the promotion was a
success, consider running it again the future,
perhaps with some enhancements.
 Conclusion.

 Sale promotion refers to non recurring and short-

term sales activities other than advertising and
personal selling. Brand proliferation, trade pressures,
growing competition recession, quick return,
competent staff and attitudinal changes are the cause
of growing popularity of sales promotion.
 Reference.

 Dr. (Mrs.) Jyoti Rana marketing management. Asst.

professor D.A.V Centenary college Faridabad.
 Kotler, P. (2004). Marketing management. 11th ed.
Delhi, Pearson Education Inc.
 Armstrong, G. (2004). Principal of marketing colhed
Delhi, Pearson Education Inc.
 www.answer.com, smallbusiness.chron.com.