SWOT ANALYSIS

- Nicholas
 Strengths Weakness I
1. Cost N
2. User Friendly 1. No Integration with other ERP’s / HR Solutions / Websites T
3. Easy Subscription 2. No Mobile App E
4. 100% Transparency 3. Expense / Disaster Management R
N
5. Approval process offers full control with multiple authorization 4. Does not offer Rewards / personal discounts to employees
A
6. Hassle free CC Payment 5. No Credit Facility
L
7. 24/7 Direct Support 6. Company policy may not apply while booking for multiple
8. Company Policy Integration employees from same organization with different policies. F
9. Can be accessed from anywhere using internet connectivity. 7. Cannot set limit on number of times an employee can make A
10. Always offers intelligent options for clients to choose from. booking. C
11. Paperless 8. Approval process may cause delays in emergency travel T
12. Local Presence backed with a decade of experience. 9. SOTO pricing slightly higher than competitors. O
13. Convenient One Invoice / Easy for VAT filing. R
S

Opportunities Threats E
X
1. Integration with ERP’s / HR Solutions / Websites 1. Global Players / Brand royalty ex: AMEX / Concur (SAP) T
2. Real time SMS updates & alerts 2. Vast Local / traditional Competition E
3. Expansion in New markets 3. Competitive flight / hotel pricing R
4. Mobile Application 4. Old School mindset (Over the counter bookings) N
5. Allowing usage of personal credit cards of Partners of 5. Lack of product awareness / understanding A
company as not all companies may qualify or have a L
Corporate card.
6. Offer multiple currency purchases F
7. Multiple language interface. A
8. Social Media Marketing / Exposure. C
T
9. Detailed savings / expenses reports to all clients.
O
10. Bundle Packages - Flights/Hotels/Transfers R
S
Thank you!