Winter Internship Report

Submitted by
Atal Bihari Mishra
DM18F11
 Sector Information

 Real estate sector comprises four parts i.e. housing, retail, hospitality and
commercial.
 Its market size in India as of December 2018 is US$ 160 billion (IBEF)
which saw a growth rate of 40% from previous financial year.
 It is expected to reach US$ 1 trillion by 2030 as per reports by Bloomberg.
Also its contribution to India's GDP will rise from 5% in 2018 to 11% in 2020
and 13% in 2025 as per report of ET.
 The rapid urbanization and increase in the level of income of middle class
people is going to play huge role in achieving these targets.
 Company Information

 Godrej group was founded in 1897 with headquartered in Mumbai,

Maharashtra with aim of economic self sufficiency and excellence.
 It is parent company for Godrej & Boyce, Godrej Nature’s basket,
Godrej consumer product, Godrej properties, Godrej agrovet and
Godrej InfoTech.
 Godrej properties was established in 1990 by the founder Adi Godrej
with headquarter in Mumbai Maharashtra.
 They are involve in the business of the commercial complex,
residential buildings and townships.
 They were awarded as the "Real Estate Company Of The Year" at the
Construction Week India Awards 2015.
 Products Range offered
 Godrej properties is involved in business of both commercial and residential building
across different cities in India.
Godrej 24 (Pune) Godrej One (Mumbai) Godrej Tranquil (Mumbai)

Godrej Infinity(Pune) Godrej Eternia (Chandigarh) Godrej BKC (Mumbai)

 Godrej Rejuve Project

 Godrej rejuve project was launched on 8th December 2018 in Keshav Nagar, Pune.
 It is 9 acre project in which 2 acre is dedicated for health park in the project and
theme of the project is “Healthy Living”.
 There are total 5 towers of 23,25,26,27 and 25 floors respectively with total 900
units of flats.
 There are more than 24 amenities available such as health club, swimming pool,
retail shop area, skating park, golf putting, etc.
 Roles and Responsibility at WIP

 Lead generation from corporate events

 Direct sales at Godrej rejuve site
 Godrej corporate advantage program for health sector (tie up)
 Competitors site visit and analysis
 Customer handling at site
 Customers handling at site

Total customer handled – 220

Model explanation – 180
Sample flats – 40
 Customer were explained various features of the project and the
different amenities provided.
 In sample flats mainly dimensions were clarified so that they can get
proper idea related to available space for use purpose.
 All doubts and queries were handled on the spot so that customers
can get uninterrupted service.
 Godrej Corporate Advantage Program

 It was a proposal for a possible tie ups with health sectors in nearby
area with an objective of mutual benefit.
 Only multispecialty hospitals were identified for tie ups like Columbia
Asia Kharadi and Noble Hospital Magarpatta city.
 Successful tie up with Columbia Asia and Noble hospitals were
executed for the (GCAP).
 Corporate events for lead Generation

 We were asked to attend several events at Reliance Smart and HSBC with
whom Godrej Properties has already tie up.
 Purpose of the same was to generate lead from the employees of HSBC
and the customer visiting Reliance Smart.
 Deal around 100 customers in both places and convinced around 65 for
site visit at Godrej rejuve project.
 Competitors site visit
 Competitors visited included Mantri Vantage and Riverdale who were nearby
project in Kharadi area.
 Mantri vantage was having less amenities but their carpet area for 2 bhk and 3 bhk
was larger than rejuve but on the same time they were having starting price of
Rs.80 lakhs.
 Riverdale was providing glass covering but their price was too high staring from
Rs.1.5 crore and they were also not having as many amenities as rejuve.
 Feedbacks and suggestions

 It was a great place to learn as a intern as you people showed a lot of trust
in us which boosted our confidence and created a ownership in us to take
the responsibilities more excitingly.
 Closed swimming pools would be better choice as after handling those many
customer I came to know that many were uncomfortable with open one.
 Also you can provide paid guest house system similar to hotels which will
help the resident to allot their unexpected guest with a accommodation.
 Overall it was great experience which helped me to strengthen my
communication and interpersonal skills. I also got to know that how to solve
a unexpected queries in a particular situation from customers.