mer Culture:

&
tt Boycott
efinition Consumer Culture :
D Activism & Boycott
C
B Created by:
A Achraf Jamali
Idriss Boufous
Youssef Boukhlik
Raja Addabagh
Ahmed Gueddah
A Definition :

Consumer culture is the ideology and the conscious

choice of acquiring or not acquiring a product or a
service according to one’s personal beliefs. Culture,
social position or caste and purchasing power all
make up the main elements based on which
everyone of us chooses whether to acquire a product
or not and that’s what consumer culture is all
about.
A Agency, Activism & Boycott :

Throughout the years and as part of

the cultural ideology that drives our
choices as consumers, Agency
stepped in and surfaced to take the
form of policies and actions that are
meant to unite the consumers and
consolidate their voices under what
we call now Activism & Boycott.
A Semiotic characteristics of Boycotts :

A boycott from a semiotic point of view can be interpreted in many ways.

Originally boycotts were used to give a voice to the voiceless and position
them against corporate greed, but nowadays a boycott has a set of
meanings, For the simple citizen a boycott means unity, dignity and hope,
while for politicians it means influence and power, so if this proves
anything it shows that from a semiotic point of view a boycott like
anything else in this world has a reflective meaning that changes
continually depending on the motives, the purpose and the environment it
comes in.
B Boycott: Definition and History

Boycott means to abstain from buying a product or a service to

bring about change .
The practice of Boycott got its name from an English land
agent named Charles Cunningman Boycott, who led a ruthless
eviction campaign against tenants in Ireland in around 1810.
Consequently his employees began to refuse to assist Boycott
or his family in any manner.
B Boycott History: a look at some of the major boycotts in the world
There are many types of boycotts
1955

The Montgomery Bus Boycott : Human rights boycott

After a civil rights activist named Rosa Parks got arrested because she refused to yield her seat to a white passenger,
African Americans in the city of Montgomery decided to boycott the city buses for a whole year which eventually
resulted in a federal law declaring segregated buses unconstitutional.
1965

The Delano Grape Strike : Human rights boycott

14 million Americans decided to boycott grapes in support of the Filipino grape farm workers who were tremendously
underpaid. This boycott pressured Delano growers to sign historic contracts with the UFW labor union in 1970.
1980

Olympic Boycott : Political boycott

A US led boycott of the Moscow Olympic games to pressure the Soviet Union to withdraw its troops from Afghanistan
2010

Nestlé Boycott : Animal rights boycott

After just eight weeks of a Greenpeace led boycott, Nestlé gave in to pressure from Greenpeace and promised a
zero deforestation policy in its palm oil supply chain
C Consumer Boycott in Morocco :
Human Agency & Hegemony
Only through Agency will we be able to offset the imposed cultural
hegemony and that’s the way it is throughout the world. The same thing
goes for the corporate Hegemony that has been imposed on Moroccans for
a long time. Recently, and in the wake of the steep rise in commodity prices,
Moroccans took it upon themselves to bring about the long overdue change
and through a launch of a boycott campaign made their voices heard
C Consumer Boycott in Morocco :
Conclusion:
From the Montgomery bus boycott to the Moscow olympics
boycott to the Moroccan one, they all have one thing in
common which is that when agency takes over and drives
and unites our actions, only then does it become possible
for us to overcome hegemony.
D

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