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Dynamics of Opinion Leadership Process

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Opinion leaders play an important role in sharing product information and experiences with others, providing both positive and negative feedback. They are influential and persuasive individuals within their social circles. Opinion leaders may seek information from others on some topics, demonstrating that their areas of influence are not all-encompassing.

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Dynamics of Opinion Leadership Process

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Rahul Neelakantan

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DYNAMICS OF OPINION LEADERSHIP

PROCESS
 Opinion leaders sharing product information and experiences.
 Opinion leaders provide positive and negative information.
 Opinion Leaders are influential and persuasive.
 Opinion Leaders are not generic in nature.
 Opinion Leaders could also become Opinion Receivers/Seekers

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