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Purpose:
This document provides an overview of features and enhancements included in Oracle Fusion Applications 11gR1 Release 11.1.1.5.0
and applicable updates. It is intended solely to help you assess the business benefits of upgrading your existing Oracle Products to this
release, or implementing completely new Oracle developed products, and planning your I.T. Projects.

Disclaimer:
This document in any form, software or printed matter, contains proprietary information that is the exclusive property of Oracle. Your
access to and use of this confidential material is subject to the terms and conditions of your Oracle Software License and Service
Agreement or other applicable contract with Oracle, with which you agree to comply. This document and information contained herein
may not be disclosed, copied, reproduced or distributed to anyone outside Oracle without Oracle’s prior written consent. This document
is not part of your license agreement nor can it be incorporated into any contractual agreement with Oracle or its subsidiaries or
affiliates.

This document is intended to outline our general product direction. It is intended for informational purposes only and solely to assist you
in planning for the implementation and upgrade of the product features described. Release information contained in this document is not
a firm development plan. Release information published here should not be used as the basis for customer delivery commitments, as
part of marketing efforts, or during contract negotiations. This is not a commitment to deliver any material, code, or functionality, and
should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality, and
inclusion or not thereof in the commercially available version of the Software, if any, is subject to change at any time and is always at
Oracle’s sole discretion. This document is not considered part of the applicable program documentation.

Due to the nature of the product architecture, it may not be possible to safely include all features described in this document without
risking significant destabilization of the code.

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 <Insert Picture Here>

Oracle Fusion Supply Chain Management

Product Hub Overview
Growth through Fusion Supply Chain Management
Key Questions

• What applications are being released?

• Why should customers be interested?
• Which business problems can Fusion SCM solve?
• How is Fusion SCM better and different?
• Who is a good prospect for Fusion SCM?
• Where is the competition?

4
 What Fusion SCM applications are being released?
Five next-generation applications built on a common SCM model

Complementary to a broad range Supporting financial &

existing and new customers procurement processes

Product Hub Global Order Distributed Order Inventory Cost Management

Promising Orchestration Management

Core SCM Model and Framework

 Data Model and Services  Integration Services

 Business Processes  Functional Setup & Admin
 Analytics and Calculations  Data Model Extensibility

5
Oracle Fusion Supply Chain Applications
Why should customers be interested?

 Support today’s dynamic, distributed enterprises

 Multiple sales and supply channels
 Rapidly evolving policies, processes and business models
 Complex network of enterprise applications

 Coexist with customers’ existing investments in

enterprise applications
 Offer users a more productive user experience
 Embedded, real-time intelligence
 Personalization tailored to job role
 On-line collaboration

6
 Product Hub Global Order Distributed Inventory Cost
Promising Order Management Management
Orchestratio
n

What business problems can Fusion SCM solve?

Harmonize product data across the extended enterprise with
Oracle Fusion Product Hub

Complete, clean & compliant product data helps customers:

• Accelerate time-to-market by reducing overhead and eliminating
complex transformations
• Eliminate product proliferation, duplicates, and order errors
• Easily consolidate product information from multiple systems
• Comply with trading partner data standard mandates

To succeed, customers need a global product MDM solution

• Centralized data governance and policies
• Pervasive real-time and batch data quality
• Flexible integration with internal and external systems

7
 Product Hub Global Order Distributed Inventory Cost
Promising Order Management Management
Orchestratio
n

Business Challenges*
Faster innovation, more regulation
• Product lifecycles have shortened
by 35%
• 79% synchronize little-to-no product
data with trading partners
• Industry standard (ROHS/WEEE,
GS1) compliance costs are
increasing
• 43% of companies make an
acquisition each year
Failing systems
• 66% use custom code or manual
process to create product records
• 75% struggle to standardize product
data
• 73% have no central data ownership
(average of 2+ PLM/ERP/CRM
systems)
• 37% have limited point to point or no
integration to enterprise systems

Resulting business challenges

• 25% increase in order and invoice errors
• 20% missed product launch targets
• 26% of parts missing in distributors’ system
• Up to $6.1m in inventory write-downs due to non-compliance
• 15% increase in product returns

*Yankee Group Study: The Cost of Waiting – Building the ROI Case to Implement PIM Now
8
The Business Case for Product Information Management
Current situation: Multiple systems, inaccurate product information

Customers have an increasingly complex application requirements

ERP eCommerce CRM SCM POS

Field Service Mobile Apps PLM Sourcing MES

• Customers need accurate and consistent product information:

• Create a basic foundation on which to build stable business operations
• Reduce the costs and complexities associated with managing this across a complex
environment

• Fragmented Product Information does not enable this:

• Duplicate maintenance and high error rates
• Complex integrations
• Slow introduction of new products
• Compliance and Customer Satisfaction violations

Data Pools Regulations Sales Catalogs Partners

Acquisitions Compliance Analytics Portfolio

Required by an increasingly complex set of business functions

9
 The Solution: Fusion Product Hub
Harmonize product data across the extended enterprise
Customers have an increasingly complex application requirements

ERP eCommerce CRM SCM POS

Field Service Mobile Apps PLM Sourcing MES

Consolidate Product Information
Cleanse the data, removing duplicates and errors
Provide central Governance structure Site, Supplier
Fusion CDH
Real-time As part of an overall
Oracle and batch Fusion Product MDM Strategy
Data Quality
PDQ enforcement Information Mgt Centrally manage the
Common Product Record
Extend information as needed
Share the information across systems and processes

Data Pools Regulations Sales Catalogs Partners

Acquisitions Compliance Analytics Portfolio

Required by an increasingly complex set of business functions

10
 Product Hub Global Order Distributed Inventory Cost
Promising Order Management Management
Orchestratio

Why is Fusion Product Hub better and different?

n

Pervasive data quality promotes data accuracy

 Perform real-time error checks and rules validation
 Perform data quality checks in batch and real-time

Centralized data governance enables policy enforcement

 Orchestrate product definition and route for approval
 Audit, track and release data changes through versions
 Provide actionable insight through embedded anaytics
Extensible data model delivers rich product definition
 Provide extensibility by classification without programming
 Share content by referencing Master Catalogs
Data Governance & Compliance

Operational MDM Apps

Fusion Fusion
Analytical
MDM Apps
Unified MDM platform supports Multi-Domain MDM
Customer Hub Product Hub

 Leverage Common technology foundation and tools

Analytical
Future…

MDM Platform Foundation

Enterprise schema & Common services
 Access golden product and customer data for all Fusion
Oracle Fusion Middleware

Application Integration Architecture

applications through common data model and services

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Who is a good prospect for Fusion Product Hub?
Playbook
PIM on same instance as Yes
Position eBusiness Suite PIM
eBusiness Suite
No
Yes
Fusion DOO positioned Position Fusion Product Hub

No
EBS PIM is preferred solution
Communications Yes for now due to its existing
integrations to Siebel and
BRM business flows
No

All other PIM opportunities Yes

Position Fusion Product Hub
No
Other Fusion Applications
Yes Position Fusion Product &
needing advanced product
Catalog Management
capabilities, but not MDM

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 Product Hub Global Order Distributed Inventory Cost
Promising Order Management Management
Orchestratio
n

Where is the competition?

Fusion Product Hub competitive differentiators

Fusion IBM Fusion Benefits

• Built on Open Standards based platform
Platform
• Embedded Analytics (Warehouse / OLTP)
• Single Enterprise Common product model for front and
back office
Depth of
• Role based Function and Data Level Security
Functionality • Item Classification, versioning, relationships, product
structures/packs, change, catalog mgmt, Fuzzy searches
Implementation/ • Support for all implementation styles(consolidation,
Deployment registry, coexistence, transactional)
Styles • Support for Buy side, inside and sell side
• Proven Manufacturing product master with 300+
predefined attributes
Industry Focus
• Performance and Scalability in high volume environments
e.g. Retail

*Source: Enterprise Master Data Management: Market Review & Forecast for 2008-12 – The MDM Institute
Product Hub Demo

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 Fusion Product Hub Will Pull Through Additional Solutions
Customers Interested in Fusion Product Hub May Also Need…

CUSTOMER NEEDS PULL THROUGH PRODUCT

Create, Manage and Measure Master Data –  Customer Master
Customer  FMW for Integration / Application Integration
Architecture
 BI – MDM Analytics
New Product Development and Design to  Agile PLM
Release

Product Data Quality  Oracle Product Data Quality (Silvercreek)

Sell Side Information Management and Multi-  Siebel Quote and Order Capture
Channel Commerce  Siebel Price Management
 Siebel Sales Catalog
 Siebel Configurator
Integration to ERP, Catalog Mgmt Solutions  FMW for Integration / Application Integration
and PLM Applications Architecture

Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential 15
 Fusion V1 Product Hub Early Adopters
• Global Spare Parts Division, Optimize Order to Contract Close Out,
Search and Relate Interchangeable Parts, Consolidated View of
Inventory, Reduce Operational Costs, Home Grown Product Systems

• Existing EBS PIM Customer, Live in North America, Global Roll out in
APAC and LAD, Fusion Global PIM Instance, Real Time Data Quality and
Expanded New Item Definition Governance Workflow

• Tactical need for Global Planning Visibility, Replace homegrown

product database, Geographic Fragmentation of ERP and BI Data
Warehouses leading to longer term ERP/BI Consolidation Initiative

• Need to reduce spend via procurement consolidation, Store rich

product content that can be used at the store level, integrate and
provide Exploded BOM to back flush ingredients from inventory

• High Quality data to sales channels, Competitive sell side PIM

replacement, Real Time Data Quality and Meta Data publish to drive e-
commerce platform

Other Marquee Names/Prospects Fusion Product Hub EAP discussions in progress

Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential
16
Fusion Product Hub Roadmap

V2
• Integration – Fusion PIM to Agile, EBS, Siebel, Retek, GDSN
• AU Parity – Publication Framework
• Competitive – Data Governance Framework
Rules Framework Extensibility
Catalog Publication and Security

Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential 17
Contacts
• Sachin Patel – sachin.patel@oracle.com
• Todd Blackmon – todd.blackmon@oracle.com
• Matt Johnson (EMEA) – matt.johnson@oracle.com
• Doug Hughes (APAC) – doug.hughes@oracle.com

Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential 18
Oracle Confidential – covered under NDA 19