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    Titan is a leading watch manufacturer in India established in 1984 as a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation. It has over 60% market share in India and is the fifth largest watch producer globally, present in over 30 countries. Titan produces watches under brands like Fast Track and Sonata, jewelry under Tanishq and Gold Plus, eyewear under Titan Eye+, and precision components through its Precious Engineering division. It segments its markets based on gender, targeting men with Fast Track and PS12000, women with Regalia and Raga, and children with Zoop.

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    Titan is a leading watch manufacturer in India established in 1984 as a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation. It has over 60% market share in India and is the fifth largest watch producer globally, present in over 30 countries. Titan produces watches under brands like Fast Track and Sonata, jewelry under Tanishq and Gold Plus, eyewear under Titan Eye+, and precision components through its Precious Engineering division. It segments its markets based on gender, targeting men with Fast Track and PS12000, women with Regalia and Raga, and children with Zoop.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    10 views7 pages

    Marketing

    Uploaded by

    Preeti Singh
    Titan is a leading watch manufacturer in India established in 1984 as a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation. It has over 60% market share in India and is the fifth largest watch producer globally, present in over 30 countries. Titan produces watches under brands like Fast Track and Sonata, jewelry under Tanishq and Gold Plus, eyewear under Titan Eye+, and precision components through its Precious Engineering division. It segments its markets based on gender, targeting men with Fast Track and PS12000, women with Regalia and Raga, and children with Zoop.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    BUSINESS RESEARCH METHOD

    INTRODUCTION

     Established in 1984 , Joint venture between Tata


    Group and Tamil Nadu Industrial Development
    Corporation.
     Titan is the leading watch manufacturer of India
    and the fifth largest watch producer in the
    world.
     Today it has over 60% of the market share in
    India and a strong distribution system around the
    world.
     Titan is present in over 30 countries.
    PRODUCTS

     Watches : Fast Track, Sonata, Xylys


     Jewellery : Tanishq, Gold Plus
     Eye Wear : Titan Eye+
     Precious Engineering : supplies precision
    components to the avionics and the automotive
    industry
    MARKET SEGMENTATION

     Men : Fast track, PS12000, Spectra, Nebula


     Women : Regalia, Raga, Fast Track
     Children : Zoop
    CONSUMER AWARENESS

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