Comparitive Analysis On

HDFC Bank And ICICI Bank

By - Arpit Narang
HDFC Bank VS ICICI Bank
Introduction
• ICICI Bank began its retail banking venture in mid-
1999. By January 2000, it had moved on to
introducing home loans, car loans, personal loans
and credit cards
• HDFC Bank kick started its operations in 1995 with
a focus on corporate banking, targeting the top-end
of the market.
Objectives of HDFC and ICICI Bank
• The objective of HDFC Bank is to build sound customer franchises
across distinct businesses so as to be the preferred provider of
banking services for target retail and wholesale customer segments,
and to achieve healthy growth in profitability, consistent with the
bank’s risk appetite.
• And That Of ICICI Is to be the banker of the first choice for our
customers by delivering high quality, world-class products, and
• services.
• expand the frontiers of our business globally.
• play a proactive role in the full realization of India’s potential.
• maintain a healthy financial profile and diversify our earnings across
businesses and geographies.
• maintain high standards of governance and ethics.
Similarities and Differences in
HFDC and ICICI Bank
• Both players targeted the same customer -- the
upper-middle class. The marketing channels used
by both, including direct sales agents (DSAs), were
the same.
• Yet, there was a difference. While ICICI settled for
nothing less than film star Amitabh Bachchan as an
ambassador, HDFC Bank chose to rely on the
trusted lineage of its housing finance parent,
Housing Development Finance Corporation (HDFC).
Costumer Preferences
• According to the research report, the customers
having accounts in these banks commonly belong
to middle-class group . And ICICI bank contains
more number of accounts as compared to HDFC
Bank.
• Customers holding accounts in ICICI bank get better
services than that of services provided to HDFC
Bank Customers .
Conclusion
• From the data analysis and statistics, it is found out
that ICICI bank is prefered more over HDFC Bank .
• ICICI Bank has provided serives to its customer in
each sector rather than financing house . But HDFC
Bank has lacked providing services in few sectors.