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Welcome
DC’ians
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GROUP G1
Abraham Lukose
Akhil Anand
Kannan G Kumar
Meenu
Shyam Mathew

SOP Owner: Balakrishnan Menon

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SOCIAL
NETWORKIN
G SITES
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OUTLINE
What is SNS?
History
Why we need SNS?
Types of SNS
Life Before & After
Advantages & Disadvantages
Current Scenario
Conclusion

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INTRODUCTION

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INTRODUCTION
What is social service
networking?
E.g: Facebook, Orkut, Twitter
Individual-centric.
Group-centric.
Friends linking, Books, Music.

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HISTORY

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HISTORY
 Computer mediated interaction from
early 1970s.
Usenet, Bulletin board service,
ARPANET.
America online, Compuserve.
Theglobe.com, Geocites,
Tripod.com(1994).
Open diary first online blogging(1998)

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HISTORY(contd….)
Classmates linked people through
emails.
1990’s profile became central.
The new look to SNS from 2002 by
Friendster.
Myspace,LinkedIn followed them.

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HISTORY
Facebook from 2005 became the
most popular.
More than 200 popular sites now.
2005 Myspace became most popular.

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WHY WE NEED
SNS?

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Why We Need SNS?
Post your story.
Share your image.
Link to resources.
Integrate RSS feeds.

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Why We Need SNS?(cotd..)
Publish notes and memo.
Communicate to contacts.
Show yourselves/make your
opinions.
Socialize.

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TYPES OF SOCIAL
NETWORKING

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Types Of Social Networking
INFORMATIONAL

EDUCATIONAL

PROFESSIONAL

HOBBIES

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Types Of Social Networking
ACADEMICS

NEWS

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LIFE BEFORE&AFTER

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Life Before & After
People accessed Internet mainly to
check their e-mails.

People access Internet primarily to

share what they are doing, and check
what their friends are up to.

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Life Before(contd..)
Mobile phones were mostly used to
talk and for sending messages only.

Mobile phones are increasingly

being used to access social
networking sites and update their
status messages.

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Life Before & After
People were physically social, i.e.
meeting other people personally and
communicating with them.

People have become virtually social,

i.e. meeting other people on social
networks, rather than meeting them
personally.
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Life Before & After
School going children were more
into outdoor activities

 Even children prefer staying back at

home to access social networks, due
to which their interest in outdoor
activities is slowly diminishing

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Life Before & After
Users used to spend lesser time on
the Web.

Users spend a lot more time on the

Web, most of which is used for social
networking.

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Life Before & After
An average person was not too keen
in sharing his likes and dislikes with
the world

 The advent of social networking has

encouraged an average person to
share his likes and dislikes openly
with the world
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Life Before & After
Businesses were focused on using only
traditional mediums like TV, print, etc. to
advertise their products or services.

 Business are investing huge amount of

time and money in understanding social
networks to use them for advertising
purposes.

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Life Before & After
 Celebritiesrelied hugely on their PR
agents to publicize their brand image.

Celebritiesare increasingly using social

networks to keep in touch with their fans
and publicize their image.

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Life Before & After
Employees spent lesser time online at
offices during working hours.

Companies where social networking sites

are allowed to access, find their
employees using more time online during
working hours.

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Life Before & After
Friends and relatives were wished on
special occasions like birthdays through
telephones, messages and greeting cards.

Friends and relatives are wished on

special occasions only through social
networking sites by many people today.

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 ADVANTAGES
&
DISADVANTAGES

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Advantages
Low Cost.
Builds Credibility
Connections
Most of them are free
Refined search

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Disadvantages
Lack of annonymity
Scams and Harassments
Wastage of time
Affects privacy

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Current Scenario
SITE SITES NO. Of PURPOSE USERS
POSITION USERS RANGE

1 FACEBOOK 250,000,000 GENERAL 13+

2 MY SPACE 122,000,000 GENERAL, 13+
HTML
3 TWITTER 80,500,000 GENERAL, OPEN
MICRO-BLOG,
RSS
4 LINKEDIN 50,000,000 BUSINESS & 18+
PROFESSIONA
L
5 CLASSMATE 29,000,000 SCHOOL, 18+
S COLLEGE ,
WORK

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CONCLUSION
 Networking is something we have to do in order to
simply live.We can control how many friends we
have, but there’s always that small core of people
that you know you’ll go back to because you can
trust them and you know them. The bigger that core,
the more successful/happy you will be in my
opinion. Just like in the online world, the more
active and open you are towards people, the more
contacts you will make.
 

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REFERENCES
http://social-networking-websites-
review.toptenreviews.com/
http://en.wikipedia.org/wiki/List_of_social_netw
orking_websites

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THANK YOU

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QUERIES

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