PT.

KAO
INDONESIA
BY: DANIEL TRISNO ADRIAN
ERNEST LAURENT

VINCENT OWEN
HISTORY

• 1985
Kao Corporation make a big step by merger with PT. Dino Indonesia Industrial Ltd, which is produced dino detergent
powder since 1969. The joint venture still named PT. Dino Indonesia Industrial Ltd., with shareholding propotion 50:50.
Together with PT. Rodamas, Kao Corporation keep trying to socialize cleaner, more beauty and more healthy way of life.
• 1990
PT. Dinokao Indonesia formed and keep selling the products of PT. Dino Indonesia Industrial Ltd., in early 1997, PT. Dino
Indonesia Industrial Ltd., merger with PT. Dinokao Indonesia and later become PT. Kao Indonesia.
• Nowaday, PT. Kao Indonesia already have 2 production facility at Cikarang and Karawang also a Logistic center at
Cikarang
VISION

• Vision
aim to be the global group of companies that is closest to the
consumers and customers in each market, earning the respect and
trust of all stakeholders
GLOBAL AMBITION AND BUSINESS SYSTEM

• To strive for the wholehearted satisfaction and enrichment of the lives of people globally
and to contribute to the sustainability of the world, with products and brands of
excellent value that are created from the consumer's and customer's perspective. This
commitment is embraced by all members of the Kao Group as we work together with
passion to share joy with consumers and customers in our core domains of cleanliness,
beauty, health and chemicals.
• Manufacture and sell high quality chemical products meeting the diverse needs of various
industries in the world as well as quality control process to ensure that all products meet
to our high quality standard.
GLOBAL POSITIONING
GLOBAL ORGANIZATION
RECOMENDATION

• As we all know, KAO is only famous for their facial treatment and menstrual pads
products, so for gain more buyers on the others products as well, KAO need to give
their product knowledges via advertising, or doing promotion on site (such as
Convenience Store) so then people know about their other product beside menstrual
pads and facial treatment. And they also need to redesign their product to make it looks
more attractive.
CONCLUSION

• Lot of Indonesian people may already know about KAO, but that doesn’t guarantee they
know about all the products KAO have made so far, as we can see at Top Brand website,
KAO only famous for their facial treatment undername “Biore” and menstrual pads
undername “Laurier”. And we think that’s understandable since both Biore and Laurier
advertising is often spawn on the TV than KAO other products.
THANK YOU