Content Theories: 1. Hierarchy of Needs Theory of 2. ERG Theory of 3. Acquired Needs Theory of 4. Two-Factor Theory of

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Content Theories

1. Hierarchy of Needs Theory of Abraham


Maslow
2. ERG Theory of Clayton Alderfer
3. Acquired Needs Theory of David L. McClelland
4. Two-factor Theory of Frederick Herzberg
CONTENT THEORIES
I. ABRAHAM II. ERG THEORY
MASLOW'S HIERARCHY
OF NEEDS THEORY
Sets of Needs:
• Self-actualization
• Esteem
• Social • Existence
• Safety • Relatedness
• Physiological
• Growth
CONTENT THEORIES
III. ACQUIRED NEEDSIV. TWO-FACTOR THEORY
THEORY • Hygiene Factors
(Orgnizational policies, quality
• Need for of supervision, working
achievement conditions, base wage or salary,
• Need for affiliationrelationship with peers,
relationship with subordinates,
• Need for power status, security)
• Motivator Factors
(achievement, recognition,
work itself, responsibility,
advancement, growth)

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