THE STUDENTS OF PERBANAS

INSTITUTE NO LONGER
INTERESTED TO ‘RAMBUTNENEK’
CANDY.

Prepared by
Reni Paska L Purba (151000203)
Afny Prafty Ningsih (1511000205)
Group D
 EXECUTIVE SUMMARY

To increase the student to buy the

‘Rambut Nenek’, the sales should:

 Implement short-term
- new flavor variant
- sell it in place frequented by student.
 Implement long-term
- Promotion in social media
 INTRODUCTION

 Purpose and Scope

 Assumption

 Methods

 Limitations
 THE STUDENTS OF PERBANAS
INSTITUTE NO LONGER INTERESTED
TO ‘RAMBUTNENEK’ CANDY.

 Respondents

70%

60%

50%

40%

Female
30%
Male

20%

10%

0%
Respondents
 THE POPULARITY OF
‘RAMBUTNENEK’

 Have you ever tasted ‘Rambut

Nenek’?

100%

90%

80%

70%

60%

A. YES
50%
B. NO

40%

30%

20%

10%

0%
 THE POPULARITY OF
‘RAMBUTNENEK’

 According to you, is it ‘Rambut

Nenek’ quite popular?

80%

70%

60%

50%

A. YES
40%
B. NO

30%

20%

10%

0%
 If they are choose YES, choose the
best reason.
9

5 The taste is good

It's popular
4 The color is interested
No comment
3

0
Reasons
 THE POPULARITY OF ‘RAMBUT
NENEK’

 What makes ‘Rambut Nenek’

favoured by people?

90%

80%

70%

60%
The taste
50% The price
A and B
40% Others

30%

20%

10%

0%
 THE POPULARITY OF ‘RAMBUT
NENEK’

 How often do you consume

‘Rambut Nenek’?
90%

80%

70%

60%

50% A. Never
B. Once a week

40% Once a month

Sometimes

30%

20%

10%

0%
Category 1
 THE PACKAGING OF ‘RAMBUT
NENEK’

 According to you, how the

packaging of ‘Rambut Nenek’?

70%

60%

50%

40% A. Bad
B. Ordinary
C. Good
30%
Others

20%

10%

0%
THE HEALTHY OF ‘RAMBUT NENEK’

 According to you, whether ‘Rambut

Nenek’ is good for health?

90%

80%

70%

60%

50%
A. YES
B. NO
40%

30%

20%

10%

0%
 THE PRICE OF RAMBUTNENEK

 How do you think about the price

of ‘Rambut Nenek’?

90%

80%

70%

60%

50% A. Cheap
B. Average
40% C. Expensive

30%

20%

10%

0%
 CONCLUSION AND
RECOMMENDATIONS

 Conclusion
- The packaging is not the problem.
- The healthy of candy is the problem.
- The price is not problem.

 Recommendations
- Release new flavour
- Reduce the sugar
- Promotion on social media
 REFERENCES

 Website :
http://www.vocabulary.com/dic
tionary/
 English for Profesional Purpose
(EPP) by Perbanas Institute English
Lecturer