Competitive Overview–

General Overview

• How was the data obtained?

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• They key players are:

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File Name BR_Competitive Overview_0409
 Competitive Overview –
Summary of Core Competencies

Quality Service Benchmark 3 Benchmark 4 Benchmark 5 Benchmark 6

Competitor 1 
Competitor 2 
Competitor 3

Competitor 4

Competitor 5

Competitor 6

Competitor 7

Competitor 8

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File Name BR_Competitive Overview_0409
 Competitive Overview –
Perception Mapping
Feature 2
High
Your
Company?
Competitor
1

Competitor
2
Competitor
3
Premium
Low Price Price
$9.50 $.10.99 $11.25

Competitor
4 Competitor
5

Feature 2
Low
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File Name BR_Competitive Overview_0409
 Competitive Overview –
Competitor’s Value Proposition Comparison

 PRICE  
  QUALITY
 
  SERVICE 
 BRAND IMAGE
 
 <LIST MORE HERE> 
 Competitor 1  Competitor 3
 Competitor 2  Competitor 4

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File Name BR_Competitive Overview_0409
 aka competitive Competitive Overview –
product
Estimated Market Share by Channel

<Division/Category>
<Your Company> Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5

Channel 1 40% 20% 10% 5% 0% 25%

Channel 2
Channel 3
Channel 4

Observations
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•

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File Name BR_Competitive Overview_0409
 Competitive Overview –
Distribution by Major Customer
<Division/Category> based on # of facings
Customer 1 Customer 2 Customer 3 Customer 4 Customer 5
Competitor 1 23

Competitor 2
Competitor 3
Competitor 4
Competitor 5

Observations
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File Name BR_Competitive Overview_0409
 Competitive Overview –
Price Comparison
<Product>
Customer 1 Customer 2 Customer 3 Customer 4 Customer 5
Competitor 1 $4.99

Competitor 2
Competitor 3
Competitor 4
Competitor 5

Insert bar graph here base on data above.

Organize by high, mid and low prices.

Observations
•

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File Name BR_Competitive Overview_0409
 Competitive Overview –
SWOT

<Competitor 1>
• Competitive activities?
• Where they have gained or lost share in key customers?

Strength Weakness Consider adding a SWOT

• • analysis in lieu of bullet
• • points

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Opportunity Threat
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Template provided by MarketeersClub.com

File Name BR_Competitive Overview_0409
 Competitive Overview–
<Competitor 1>

• Background & History:

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• Financials:
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 Create one for each
• Products: competitor

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• Current Strategy:
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• Market Share:
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Template provided by MarketeersClub.com
File Name BR_Competitive Overview_0409