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2/ TRẦN MỸ LINH
3/ NGUYỄN Ý NHƯ
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CLOTHING
BRAND
 FIVE PARTS:
1. INTRODUCE.
2. PRODUCTS.
3. REPRESENTATIVES AND FASHION
SHOWS IN 2018.
4. STRATEGIES IN THE FUTURE.
5. GAMES.
 I/ INTRODUCE.
- Gucci is an Italian luxury brand of fashion and leather goods.
- It was founded by Guccio Gucci in Florence in 1921.

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 RANKING:
- In 2008, Gucci generated about
€4.2 billion in revenue worldwide.
- Gucci climbed to 41st position in the
magazine's annual 2009 "Top Global
100 Brands“ chart created by
Interbrand.
- Now, Gucci is ranking 39th position in
best global brands 2018 created by
Interbrand.
=> It is also the highest-selling Italian
brand.
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BRANCHS AND SALES:
- Gucci operates about 278 directly
operated stores worldwide as of
September 2009.
- In the year 2013, the brand was
valued at US$12.1 billion, with
sales of US$4.7 billion.
- In the Forbes World's Most
Valuable Brands list, Gucci is
ranked the 38th most valuable
brand, with a brand value of $12.4
billion as of May 2015.
- As of January 2015, the creative
director is Alessandro Michele.
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- IN OTHER WAY,
GUCCI ONLINE
POPULAR
MUCH OVER
TIME.
 II. PRODUCTS
GUCCI FOR MEN
1. Gucci Men‘s colletion
2. Design of Gucci Men’s
3. Gucci Men‘s price
GUCCI FOR MEN
1. GUCCI MEN‘S COLLETION
 READY TO WEAR
 SHOES
 Eyewear
 Watches
 Silver Jewellery
 Belts
 Wallets & Small Accessories
 Perfume
 GUCCI FOR MEN
GUCCI FOR MEN
2. Design of Gucci Men’s
 GUCCI FOR MEN
3. Gucci Men‘s price:
~$300-$10.000
Gucci For Women
Women's gucci is divided into 4 main branches:
1. Handbags
2. Clothes (Ready-to-wear)
3. Shoes
4. Accessories and Beauty

All Gucci products are designed in season and

come in collection form
1. Handbags :
Gucci has : shoulder bags, totes, belt bags, backpacks, clutches,…
They cost from $980 to $15,000
Crocodile
Tote shoulder bag
$ 980 Backpack
$15,000
Belt bag

Clutche
2. Clothes (Ready-to-wear) :
Gucci has : dresses, coats, jackets, skirts,
demin,… Genius Jeans jeans were included in the
Guinness Book of Records in 1998

This is the most expensive pants ever

sold - at a price of $ 3,134 in Milan. That
record was surpassed by Levi in 2005,
selling a pair of pants to an anonymous
Japanese collector for $ 60,000.

https://www.gucci.com/us/en/ca/women/womens-ready-to-
wear-c-women-readytowear
3. Shoes :
Gucci has : boots, sandals, sneakers, slippers, pumps,…
https://www.gucci.com/us/en/ca/women/womens-shoes-c-women-
shoes

This is the impressive model of Gucci in the first season

of this year. Called the Princetown Horsebit Slipper,
accessories are making the grave favorite because of the
aristocratic look and the goat coat that covers the body
of the shoe quite nicely.
If you look through the fashion followers will think
about the image of green sandals shoes with red
socks, but this was wrong when this is the Gucci
leather boots.
Unique shoes inspired by clogs of the frequency
bands in the ancient palace ban. With meticulously
embroidered base will bring new features for fashion
believers who love Asian culture.
4. Accessories and Beauty
Gucci has : belt, sunglasses, jewelry, watches, hat, glovers, socks,…
In Beauty Gucci divided into make up and perfume.
Make up : Eyes, Nose, Lips
https://www.gucci.com/us/en/ca/women/womens-
accessories-c-women-accessories

The "Vogue" magazine listed Gucci, Balenciga, Dior ...

are the most popular collections of songs at the past
autumn and winter fashion week.
The top spot belongs to the Gucci house collection with
over 6.1 million followers. With the theme "Cyborg",
models appear as experimental creatures on the operating
table. The Italian fashion house wants to express the idea
that people must face the line between life and death to
recognize their own values.
• Tom Hiddleston-Face repersents of new
campaign Gucci Cruise 2017
The new Act of ‘Face repersents ’
series in collaboration with GQ
introduces Jacques Augerber, a
French musician who has an
innovative approach to making
transversal techno
• Ho Ngoc Ha: The only representative of Vietnam
appeared impressively at the Gucci event in • dancer and choreographer Michael Clark
Shanghai
Gucci fall winter 2018 fashion show: post-human era
Gucci spring summer 2019 fashion show: immortality of
fashion
 IV. strategies in the future.
• Strategies of Gucci: e-commerce, social media, collaboration,.. Among them, e-commerce
is the most motivated.
• It uses various channels to make the products available to the end customers. It distributes
its products through company-owned stores, e-commerce sites, wholesalers, distributors
and retailers.
• The advertisements for its various products are displayed in most of the expensive and
leading fashion magazines that cater to the rich and aristocratic people. Television and
internet have also started playing an important role in the promotional activities of the
company.
• Gucci has a long list of affluent celebrities and international clients associated
with it since its establishment. The legendary clients include Audrey Hepburn,
Grace Kelly and Jackie Kennedy.
• For its loyal customers that have been associated with the company always it has
also kept on the traditional marketing approach to retain the affinyty with them.
SOCIAL MEDIA
• Promotion: Gucci makes it show through ads, banners, book viewing, social media and printing as
part of its marketing mix. Their marketing campaigns feature on different social media platforms like
Facebook, Pinterest, YouTube, Instagram…
• Gucci has created strong partnerships with Hollywood celebrities and social media
influencers, working closely with these individuals to reach more demographics and
re-establish its identity as a new, modern brand; despite the fact that it has been
around for a while
• Gucci spends money opening a series of luxury stores in major cities in the world;
especially in China. Therefore, to attract customers as well as increase sales; Gucci
boldly stimulated the mass.
• Powerful tools like sales management software; Website design software has helped
Gucci quickly reach the market
 V. GAME
https://www.classtools.net/random-name-picker/?fbclid=IwAR1JlW2Y-
V9fet0VCtsBsqqoKqwICM5_UOJpddgaKFzQQnAME5_GqWGpX64

20XX
1. Who is founded Gucci? And where is the
headquarter?
• Guccio Gucci
• In Italian.

ADD A FOOTER 29
2. What app did Gucci use to advantage to reach the
people of China?

ADD A FOOTER 30
 3. How many are women's gucci divided? what type?
• There are four:
1. Handbags
2. Clothes (Ready-to-wear)
3. Shoes
4. Accessories and Beauty
•

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4. What is the most expensive Gucci item?

• =>Gucci Diamond Belt- $256,970

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Thank you
for your
listenning