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CRM Assignment 4 - Customer Lifetime Values
CRM Assignment 4 - Customer Lifetime Values
Baked snacks are classified under the health and wellness food market. Lay’s Baked, targeted at
young women, is the latest addition to the healthy snack food portfolio of PepsiCo. With 50 per cent
less fat, the range comprises three flavors — Original Salted, Cream Herb and Onion and Sun
kissed Tomato.
Consumer activism against high salt/sugar content is picking up in
India with urban consumers shifting towards wholesome and
organic foods considering this PepsiCo India has cut salt content
by 13% in Lay’s India’s Magic Masala variant and 15% in the
Spanish Tomato Tango variant.
Ref:https://pesproppt.wordpress.com/2018/07/19/pepsi-mondelez-
have-new-health-mantra-less-salt-and-sugar/
Supplier Market – Lay’s India
Farmers’ Friend
Over the last 25 years, PepsiCo India has been combining deep insights into Indian farming with its
global technological expertise to transform the lives of farmers. PepsiCo India established a model of
partnership with farmers and currently works with over 24,000 happy farmers across nine states
through the crop lifecycle by providing new varieties, technologies and sustainable farming practices.
In PepsiCo, farmers truly have a friend and development partner
PepsiCo India has helped improve their incomes through a 360-
degree farmer connect program that includes:
• Assured buy-back of produce at pre-agreed prices, which insulates
farmers from open market price fluctuations.
• Supply of high quality planting material, including its proprietary advanced
seed varieties.
• Offering advanced plant protection program and technical know-how
developed in collaboration with leading agri-input companies like DuPont,
Bayer and BASF.
• Soft loans through a national level tie-up with State Bank of India.
• Facilitation of crop/weather risk insurance in partnership with leading
insurance companies to protect farm incomes
Over 100 farmer partners who have demonstrated leadership in
improving yield, conserving water and have had a long-term
partnership.
http://www.pepsicoindia.co.in/media/Press-
Releases/release_04_15_13.aspx Potato Industry India
Recruitment Market – Lay’s India
A career at PepsiCo is intended to be an accumulation of skills developed and knowledge acquired
over the course of many years. Everything we learn and do here contributes to our individual growth
and that of the organization.
Long-term Career Growth
If employees accept responsibility for building their skills and experiences, managers must be accountable
for aligning the appropriate opportunities for their employees.
While it is difficult to predict the timing of specific opportunities, guidelines to consider include:
• Thinking about experiences that will stretch your career the most.
• Being flexible – the more flexible you are, the wider range of opportunities will be made available to you.
• Being patient – don’t impose unrealistic expectations on titles or timings.
• Remembering that a career is a long-term journey – don’t make rash moves.
• Ensuring that a new opportunity is consistent with your personal goals and provides you with the opportunity to learn or demonstrate
something new.
• Building for the long term – in-band moves may be the best investment for your long-term goals.