CUSTOMER RELATIONSHIP MANAGEMENT ASSIGNMENT - 4

Understanding the relationship

Ecosystem
 The Six Markets Framework
 Customer Market: This market contains buyer, intermediates, final customers and retailers. They
are our final consumers for a product. So they are the most important entity for any business.
 Influence Market: Influence market includes stakeholders as well as third parties. Customers who
have bought our product must give feedback to their friends, relatives and neighbors.
 Referral Market: Referral marketing is when we buy something after being referred by our friends
and relatives. In general we can understand this term as “Word of Mouth”. In case of Service
Marketing, Referral marketing is very common.
 Supplier Market: Suppliers are like partners to an organization. They do supply the crucial raw
materials and parts. We need to develop a strategic alliance with them.
 Employee Recruitment Market: This market helps an
organization to keep the best people who can add
values to the organization. They should be talented,
experienced, skilled and royal.
 Internal Market: This kind of market applies to the
customers and employees within the organization.
Actually there should be proper harmony among the
employee and suppliers and customers so that
organization can work together and achieve its
mission.
 Supplier Market – Lay’s India
Farmers’ Friend
Over the last 25 years, PepsiCo India has been combining deep insights into Indian farming with its
global technological expertise to transform the lives of farmers. PepsiCo India established a model of
partnership with farmers and currently works with over 24,000 happy farmers across nine states
through the crop lifecycle by providing new varieties, technologies and sustainable farming practices.
In PepsiCo, farmers truly have a friend and development partner
 PepsiCo India has helped improve their incomes through a 360-
degree farmer connect program that includes:
• Assured buy-back of produce at pre-agreed prices, which insulates
farmers from open market price fluctuations.
• Supply of high quality planting material, including its proprietary advanced
seed varieties.
• Offering advanced plant protection program and technical know-how
developed in collaboration with leading agri-input companies like DuPont,
Bayer and BASF.
• Soft loans through a national level tie-up with State Bank of India.
• Facilitation of crop/weather risk insurance in partnership with leading
insurance companies to protect farm incomes
 Over 100 farmer partners who have demonstrated leadership in
improving yield, conserving water and have had a long-term
partnership.
http://www.pepsicoindia.co.in/media/Press-
Releases/release_04_15_13.aspx Potato Industry India
 Recruitment Market – Lay’s India
A career at PepsiCo is intended to be an accumulation of skills developed and knowledge acquired
over the course of many years. Everything we learn and do here contributes to our individual growth
and that of the organization.
 Long-term Career Growth
If employees accept responsibility for building their skills and experiences, managers must be accountable
for aligning the appropriate opportunities for their employees.
While it is difficult to predict the timing of specific opportunities, guidelines to consider include:
• Thinking about experiences that will stretch your career the most.
• Being flexible – the more flexible you are, the wider range of opportunities will be made available to you.
• Being patient – don’t impose unrealistic expectations on titles or timings.
• Remembering that a career is a long-term journey – don’t make rash moves.
• Ensuring that a new opportunity is consistent with your personal goals and provides you with the opportunity to learn or demonstrate
something new.
• Building for the long term – in-band moves may be the best investment for your long-term goals.

 PEPSICO Recruitment for Manager Health Safety and

Environmental Job Openings in India -
https://alljobopenings.in/pepsico-recruitment-manager-health-safety-
environmental-job-openings-india/
 Huge Latest Job Vacancies in Pepsico 2018 | Any Graduate/ Any
Degree / Diploma / ITI |Btech | MBA | +2 | Post Graduates | Dubai,
Saudi Arabia, UAE, Singapore, India - https://listentojobs.net/huge-
latest-job-vacancies-in-pepsicodubaisaudi-arabiauaesingaporeindia/
 Internal Market – Lay’s India
PepsiCo Frito-Lay, is a market leader in the field of food and beverages in the Indian market. It has
been a pioneer in the field of contract farming (CF). The company first established outgrowing
operations in India in 1989. Since entering Indian food market in 1989, PepsiCo has grown to become
one of the nation’s leading food and beverage companies.
 PepsiCo has three Assistant Managers (AM), supervised by the General Manager of Operations
who oversee Contract Farmer (CF) operations. Eight Field Assistants (FA), agro-consultants paid
as contractors rather than as employees, support the AMs.
 Method of Selecting Out growers: PepsiCo selects CFs first by determining an appropriate area
where soil and climate are conducive to growing potatoes profitably. Because yield is the key to
successful CF operations, these factors must be considered. PepsiCo also recruits new CFs based on
a referral system. Progressive farmers may suggest and/or select other farmers for inclusion in the
program.
 Coaching / Training Contract Farmers: PepsiCo organizes two major trainings every year: 1) pre-
sowing training (including seed handling and land preparations) and 2) pre-harvest training. PepsiCo
staff finds that visuals such as drawings and pictures are the most effective tools for training and
trainers incorporate audiovisual presentations and banners into their trainings and sometimes post
several signs around villages.
 Technical Assistance / Monitoring of Contract Farmers: Not all training is formal and PepsiCo
views the first training with farmers as an ice breaker and requires field assistants to then spend quality
time in the field with them, providing support and building relationships.