Business Communication

What is Business Communication?

• Business communication is the process by which
people within the business environment interact
through the use of messages.

• Business communication are of two types:

▫ Verbal
▫ Non-verbal
Goals of Business Communication
• Four basic goals:
▫ Understanding of the receiver
▫ Response of the receiver
▫ Favorable relationship
▫ Organizational goodwill
Types of Business Communication
Formal communication Informal communication

• Is planned by organization • Is not planned by organization

• Flows in all Directions • Flows in all Directions

• Is essential for the effective • Develops and maintains

operation of the business positive human relationships

 Communication Process

Barrier Barrier

Sender Encoding Message Decoding Receiver

Feedback
Functions of Business Communication
• Helping in Planning
• Managing Co-ordination and Co-operation
• Initialing Inspiration
• Motivating
• Helping in Decision Making
• Conveying Message
• Performance Evaluation
• Creating Image
• Publicizing Goods and Services
• Controlling
Role of Business Communication
• Strengthen a mutual sense of commitment
• Helps to bridge the gap between people who
have misunderstanding
• Plays a critical role in all phases of interpersonal
relations
• Holds an organization together