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    Business Strategy - Uc

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    pawan
    This document outlines a business strategy for institutional sales. It focuses on identifying territories with potential, acquiring new key account customers, and developing channel partner networks. Target industries include FMCG/FMCD, pharma, cement, and others. The strategy involves identifying prospective customers in various regions of India and using methods like email, calls, and LinkedIn to build prospects. It aims to follow an 80/20 formula with most business from trade/consumer promotion and some from gifting/R&R programs. Goals are to build a large potential client base, strong relationships, regular business flow, and profits to become a key player in corporate gifting.

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    Business Strategy - Uc

    Uploaded by

    pawan
    13 views9 pages
    This document outlines a business strategy for institutional sales. It focuses on identifying territories with potential, acquiring new key account customers, and developing channel partner networks. Target industries include FMCG/FMCD, pharma, cement, and others. The strategy involves identifying prospective customers in various regions of India and using methods like email, calls, and LinkedIn to build prospects. It aims to follow an 80/20 formula with most business from trade/consumer promotion and some from gifting/R&R programs. Goals are to build a large potential client base, strong relationships, regular business flow, and profits to become a key player in corporate gifting.

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    Corporate Sales stratey

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    Business Strategy -Uc

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    This document outlines a business strategy for institutional sales. It focuses on identifying territories with potential, acquiring new key account customers, and developing channel partner networks. Target industries include FMCG/FMCD, pharma, cement, and others. The strategy involves identifying prospective customers in various regions of India and using methods like email, calls, and LinkedIn to build prospects. It aims to follow an 80/20 formula with most business from trade/consumer promotion and some from gifting/R&R programs. Goals are to build a large potential client base, strong relationships, regular business flow, and profits to become a key player in corporate gifting.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views9 pages

    Business Strategy - Uc

    Uploaded by

    pawan
    This document outlines a business strategy for institutional sales. It focuses on identifying territories with potential, acquiring new key account customers, and developing channel partner networks. Target industries include FMCG/FMCD, pharma, cement, and others. The strategy involves identifying prospective customers in various regions of India and using methods like email, calls, and LinkedIn to build prospects. It aims to follow an 80/20 formula with most business from trade/consumer promotion and some from gifting/R&R programs. Goals are to build a large potential client base, strong relationships, regular business flow, and profits to become a key player in corporate gifting.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    BUSINESS STRATEGY

    INSTITUTIONAL SALES
    CORE FOCUS

    ● Identifying the territories having potential for business


    ● Penetrating into those Territories
    ● New Customer Acquisition (Key Accounts)
    ● Targeting Incremental Business through Existing Clients
    ● Developing Channel Partners Networks
    ● Tie-up with Agencies engaged in R&R Program & Cataloging
    ● Email , Cold Calls & Telecalling for building prospects
    ● Using Linkedin & Email to reach the Prospective Customer
    FAVOURABLE INDUSTRI

    FMCG/ FMCD
    Trade/Consumer Promo PHARMA
    & Gifting (Gifting)

    CEMENT OTHERS
    (Dealer Gifting ,Festival Gifting) (Tires, Paints, Liquor,ITES)
    KEY PROSPECTS

    NORTH WEST SOUTH EAST

    ● GSK
    ● NESTLE ● CADBURY
    ● RB ● PARLE ● EMAMI
    ● PERFETTI ● AVENTIS ● RPG GROUP
    ● MARS ● GODREJ ● BIRLA CORP
    ● SUN PHARMA ● DR. REDDY’S
    ● DS GROUP ● CENTURY
    ● COLGATE ● HIMALAYA
    ● PERNOD ● IFB
    ● P&G ● INFOSYS
    RICARD ● MCNROE
    ● PFIZER ● ITC
    ● ABD ● RASOI LTD
    ● MANKIND ● LUPIN ● India Cement ● PATAKA
    ● DABUR ● J&J GROUP
    ● ULTRATECH ● CIPLA ● STAR CEMENT
    ● LAFARGE ● ABBOTT
    ● ETC. ● ZYDUS
    BUSINESS OPPORTUNITY

    TRADE
    PROMO

    CONSUMER EMPLOYEES
    SCOPE OF GIFTING
    PROMO
    BUSINESS

    R&R/
    CATALOG
    80:20 Formula

    80 % : 20%
    Business From Business From
    Trade & Consumer Gifting/R&R
    Promotion
    INTERNAL CUSTOMER

    ● To build a professional team of corporate sales manager


    ● Strong Review mechanism
    ● Continuous Supervision to improve the productivity .
    ● Weekly Team meeting
    ● Conducting Training & Skill Development Session for the Managers at
    regular interval
    ● To ensure better coordination with other departments
    GOAL

    ● To have large base of Potentials Clients


    ● Build strong relationship with them them
    ● Regular flow of Business
    ● Profitable Business
    ● To be recognized as one of the key player in corporate gifting(Cookware
    Category)
    THANK YOU

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