BMW

Presented by: Miguel Madrigal Beltrán

MOTIVATION FOR PICKING THIS
TOPIC

The size of
High-quality Know your these
cars. own things.
companies.
 BMW

• This brand is a German manufacturer of high-

quality cars and motorcycles, whose
headquarters are located in Munich. Its
subsidiaries are Mini and Rolls-Royce.
PRINCIPLES OF BMW
GROUP
Mission
• By 2020, the BMW Group will be the world's
leading provider of high-quality products
and premium services for individual
mobility.
Vision
• Three brands, one vision - to become even
better. Thanks to our unwavering focus on
the premium, BMW Group cars and
motorcycles inspire more people from all
over the world than ever before.
 HISTORY AND ORIGIN OF BMW
1913, founded
by Karl Rapp, The end of
with the name of the first
Rapp
motorenwerke world war

1917, Max 1922,

Friz Camillo
Castiglioni
 HISTORY OF IMPORTANT
PRODUCTS

2019, world
1922, the first 1929, the first leader in
bike car high-quality
cars.
 ECONOMIC AREA

Income
• 98 380 millions of €, for year.

Net profit
• 5210 millions of €, for year.

Debt of the company

• 69 180 millions of €.
 BMW OWNERS
• It`s a anonymous society, but we can known a great
owner, he is Stefan Quandt, owner of 26% of BMW.
+ OR - EFFECT