Filtro & Co.

By:
Dylan Lackaye, Alex Dunlop, JarNae Early, Austin Bruckman and
Andrew Harrast
Agenda

● Introduction ● Advertising
● Company Background ● Conclusion
● Product Features(2) ● Questions
● Catch
● Demographics
● S.W.O.T Analysis
● Time Efficiency
● Finances(2)
● Competition
Company Background

-Filtro & Co was founded by five college students

-The Filtro Name

-Started operations in Mount Pleasant, Michigan

-Started in 2019

-Wanted to reduce time it takes to do laundry in order to maximize study time

-Objective is to better home products that ease burden of daily chores

Product Features I

- Filt-O-Rama

- Color separation technology

- Washer and dryer combo

- Senses amount of stains to adjust wash intensity

- Saves Time
Question

Why should I want this?

● Time
● Money
● Effort
● “The 4-in-one that gets it done”

-Someone Important

If you want to save any of these things then you need

a Filt-O-Rama
Demographics

Target Market ?

● Working/Busy Mothers

● Stressed/Busy College Student

SWOT Analysis of Product Strengths

Strengths-

1. Our organization is staffed by employees that are passionate and confident

in our product
2. We present a product that is innovative and the first of its kind.
3. Our price for this product is less than that of a washing machine with regular
features.
SWOT Analysis of Product Weaknesses

Weaknesses-

1. Are people ready for this feature?

2. Avoid being on the bleeding edge of technology
3. We could improve our marketing for this product- We want as many people
to know about it as possible
4. Price could be set too low for our product
SWOT Analysis of Product Opportunities

Opportunities-

1. Consumers always looking for most efficient way of getting things done
2. Change the way washing machines are made forever
3. Opportunity to market to college students at Central Michigan University
SWOT Analysis of Product Threats

Threats-

1. Mistrust of new technology/product

2. Lack of need for the product- Consumers might like doing their own laundry
3. Charging low amount for the product- Hopefully we sell enough units to
make our product profitable
4. Possible too good to be true
Time Efficiency

Simply insert the clothes, insert some cleaning detergent, press the button and
wait for the Filt-O-Rama.

The machine washes, sorts, and dries all by itself. All you have to do is wait.
Finances

● Started with an investment of $1000 by each founder

● Formed a relationship with the manufacturer, allowed us to set the retail
price at a very reasonable $499.99
● Manufacturing costs= $250 Margin of 50% on each Filt-O-Rama
Finances (Cont.)

Expenses incurred so far (1 Month): Revenue as of 4/14/19:

● Rent: $345/Mo ● Total sales: $29,430

● Manufacturing: $8,500/Mo ● Revenue from Filt-O-Rama
● Employee salary $3,500/Mo sales: 48 units or
● Advertising: $1200/Mo $23,999.52

In first month operations we turned a profit of $15,795.00

 ● They offer high quality products
Competition at a solid price point
● We share the same target
markets
LG
● Filtro & Co. offers a washer and
dryer combo at more of a
discount than LG.
● Filt-O-Rama has more features
and offers a dryer included
Competition (Cont.)

Samsung:
● Samsung offers a number of smart and
innovative washer and dryer systems.
● Very high price point if buying a set

● They don't offer a dryer and washer in one

● The Filt-O-Rama comes with a washer and
dryer for nearly half the cost of a samsung set
Advertising

We have advertised through a number of methods:

● Social Media has built our brand, allowing us to directly communicate with
customers
● TV Commercials: We have placed ads in Home Depot commercials, and in
print ads for Home Depot
● Flyers around campus and local stores have got the word out around
campus
Conclusion

● Introduction ● Advertising
● Company Background
● Product Features(2)
● Catch
● Demographics
● S.W.O.T Analysis
● Time Efficiency
● Finances(2)
● Competition
Questions?