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  • SHOPEE

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    wina
    175 views10 pages
    This document discusses Shopee's customer service dimensions and compares it to Tokopedia. It covers 7 key points: 1) Shopee service team members, 2) segmentation, targeting, and positioning, 3) customer needs and wants, 4) tangible and core benefits, 5) the 7Ps of marketing, 6) SWOT analysis, and 7) above-the-line and below-the-line strategies. It concludes by thanking the reader and asking if they have any questions.

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    pemasaran

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    This document discusses Shopee's customer service dimensions and compares it to Tokopedia. It covers 7 key points: 1) Shopee service team members, 2) segmentation, targeting, and positioning, 3) customer needs and wants, 4) tangible and core benefits, 5) the 7Ps of marketing, 6) SWOT analysis, and 7) above-the-line and below-the-line strategies. It concludes by thanking the reader and asking if they have any questions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    175 views10 pages

    SHOPEE

    Uploaded by

    wina
    This document discusses Shopee's customer service dimensions and compares it to Tokopedia. It covers 7 key points: 1) Shopee service team members, 2) segmentation, targeting, and positioning, 3) customer needs and wants, 4) tangible and core benefits, 5) the 7Ps of marketing, 6) SWOT analysis, and 7) above-the-line and below-the-line strategies. It concludes by thanking the reader and asking if they have any questions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 10

    JASA PELAYANAN SHOPEE

    DEVI YANTI BAAN CARLA VICTOR


    1 4
    1710421109 1710421100

    KAHAR ABANG AKBAR


    TEAM 2
    1710421118
    5
    1710421095

    BERNIATI B TESALONIKA NATAN


    3 6
    1710421103 1710421116

    2
    STP
    SEGMENTATION

    TARGETING

    POSITIONING
    UNSUR KEBUTUHAN DAN KEINGINAN

    AUGMENTED
    TANGIBLE

    CORE

    4
    7P 5

    The Power of PowerPoint - thepopp.com


    ANALISIS SWOT
    STRENGTHS WEAKNESSES
    S W
    SW
    OPPORTUNITIES THREATS
    OT
    O T
    ATL & BTL

    ABOVE THE LINE BELOW THE LINE


    DIMENSI LAYANAN JASA SHOPEE
    TOKOPEDIA

    PERBANDINGAN

    SHOPEE

    The Power of PowerPoint - thepopp.com


    Thank You! 
    Any Questions?

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