BUSINESS PLAN

Presented By:
Muhammad Yasir
Siddique
&
Imam hamza pracha

Prensented to:
MISS HINA AZEEM
CHOCOLATE CRUNCH BAR
 VISION STATEMENT

 Our vision is to achieve a CHOICE to be

Pakistan’s premier Chocolate Brand.
 MISSION STATEMENT

 We seek to produce high quality product at

competitive price using modern technology
to provide high satisfaction to the
consumers.
 OBJECTIVES
 To provide customers with the quality
product.
 To create price competitive product.
 To produce safe and tasty product by
ensuring hygiene and clean working
environment.
 To strive, meet & exceed the customer’s
expectations.
UNIQUE SELLING PROPOSITION

Uniqueness of our product lies in:

 flavor (perfect for treating oneself &
sharing among family & friends)
 Stability (by quality assurance)
 MARKET / SITUATION ANALYSIS
Market segments:
 Geographical segment: (Geographically
segmented by consumer preferences)
 Behavioral segment (cravings, decision
roles i.e. when to buy chocolate &
occasions)
 Psychographic segments: (View of
consumers about the product after
watching an advertisement.)
MARKET / SITUATION ANALYSIS
Target market:
 The population of Karachi is approximately14.91 million
consists 82% population of youth and children because
they are more likely to prefer chocolates more than any
confectionery.
Market size and trends:
 Pakistan chocolate confectionery is expected to grow by
a value CAGR (Compound annual growth rate) of 7% at
constant prices.
 Increasing number of adults are consuming chocolate
confectionery as more brands continue to target them in
their campaign.
 COMPETITIVE ANALYSIS
Competiti Cadbury Mars Candyland Chocoland
ve Factors
Unique flavors Flavors & quality Stability &
selling quality quality
propositio
n
Products Dairy Mars, Paradise & Choco crunch
milk,fruit & snickers sonnet bar
nuts
Price(50g) 70 Rs 99 80 50
Company Very large large moderate Moderate
size
promotion Advertising Advertising, Billboards & Advertising &
campaign personal TVC’s sales promotion
selling
Quality High good low Best
level
 COMPETITIVE ANALYSIS

Indirect Competition:

Since the target audience includes customers

of not only chocolates but also of biscuits &
confectionery products like toffees, candies,
etc have proved to be indirect competition.
 ANALYSIS OF THE KEY MACRO
ENVIRONMENT (PEST ANALYSIS)
Political: Social:
• Government policy • Attitudes & shared
• Tax policy beliefs of the consumers
• Lifestyle
• Trends

Economical: Technological:
• Consumer disposable • Technology &
income communication
• Unemployment infrastructure
• Raw material cost • Competitor technology
and development
• Automation
 SWOT ANALYSIS
Strengths:
 Customers of chocolate are not much price
sensitive. Consumers can easily place and
choose to order.
Weaknesses:
 Rising competition in chocolate confectionery.
Opportunities:
 Huge untapped urban population (middle class
population)
Threats:
Threat from free availability of imported brands.
 CUSTOMER ANALYSIS
 Target customers include Youth and
children in Karachi
 The confectionery industry indulges
consumers’ desire for sweets.
 our product meets the customers needs or
wants by keeping low prices, quality
assurance, stability & easy availability in
markets for the consumers.
 MARKET MIX
Our marketing mix strategy can be understood by
discussing following four p’s of marketing:
Product
 Chocolate crunch bar is made from real
chocolate.
 Its ingredients include cocoa powder, coconut
oil, maple syrup, rice cereal & a pinch of salt.
 Our core value is to give quality assured and
innovative chocolates exceeding consumer’s
expectations having competitive advantage.
 MARKET MIX
Price:

 Our strategy is to charge reasonable and affordable price with better

quality.
 Company will use penetration strategy.
 Our pricing range is as follows:

weight Prices
Chocolate Crunch Bar 50
(50gm)

Placement:

 The placement strategy of Chocoland will sell the chocolates at every

corner shop, super stores, bakers shops.
 MARKET MIX
Promotion
 Chocoland will use electronic media and
press to motivate the customers.
 Company will give incentives on different
celebrations and occasions to inspire
customers.
 FINANCIAL PROJECTION
 Total Start up cash needed is PKR
5300K

 Return on Investment will achieve after

03 Months of operations.
FINANCIAL PROJECTION
1) Fixed Cost
Machinery 500000
Salaries 1200000
Building and Furniture 2000000
Total Fixed Cost 3700000

2) Operating Expense
Transportation 200000
Advertising and Marketing 900000
Utility bills 500000

Total Operating Expense 1600000

3) Total Expanses 53,00,000

Chocolate Crunch Bar 2,50,000 Unit per month

S.No. Ingrediants Quantity (KG) Rates(Rupee)/KG

1 Cocoa Powder 7.16gm 1790 575
2 Coconut Oil 18gm 4500 706
3 Maple Syrup 12.5 gm 3125 1819
4 Rice Cereal 4.6gm 1150 550
5 Pinch Salt 0.06gm 15 85
2,50,000*50 = 1,25,00,000
Gross profit – Manufacturing Cost-Operating Expense=Net profit
1,25,00,000-1,03,24400-4,00,000=17,75,600

17,75,600*3 month = 53,26,800

 CONCLUSION

In short, our company Chocoland will

manufacture a quality product to the best
interests of its customers. It will create a price
competitive product to increase the worlds
access to high quality chocolates. In short, we
strive to meet & exceed customers
expectations so as to ensure a sustainable
business relationship.
THANK YOU