MARKET RESEARCH ON

CURCUMIN500,BIOSLIM&
DIANOVA IN SANAT
PRODUCTS LTD.

Presented by:
Abhipriya Sharma
MBA-PM-III Sem
JAMIA HAMDARD
 ABOUT COMPANY

 Sanat Products Ltd. is an emerging innovation driven pharmaceutical

company, based at the Capital of India New Delhi. Established in the year
1984, the company is engaged in the manufacturing and marketing of
pharmaceutical, nutraceuticals, cosmeceuticals and herbal extracts.
 The company has Research and Development (R&D), manned by competent
professionals at corporate office as well as at manufacturing plants. The
R&D wing of Sanat Products Limited is highly advanced and is duly
recognized by the Department of Science and Technology (DST),
Government of India.


VISION &MISSION
VISION:
 Establish ourselves as a modern, technology-based, problem-
solving, head-to-toe remedial,
harvested from nature's wealth and characterized by trust and
healthy lives.
To establish ourselves as leaders in herbal extracts &
formulations based on our technology.
MISSION:
• To help human live healthy with the help of herbal remedial
solutions of all their healthcare problems.
Our goal is to create value for all of our customers &
consumers by fulfilling this mission.
ABOUT PRODUCT
• Sunova Curcumin-500 is a
combination of standardized
Curcumin extract 95% and
CURCUMIN piperine extract 95%.
Curcumin is an extraordinary
500 phytoconstituent derived
from the plant Curcuma
longa. It is said to be one of
the most powerful
antioxidant.

• Pollution driven damage

• Inflammation
• Arthritis
INDICATION • Bronchitis /Asthma
• Pre-Cancerous & Cancerous
S condition
• Dosage and directions
for use
• 1 capsule twice in a Day.
• MRP:- 1199 (60 Cap)
 BIOSLIM
Indications:
Sunova Bioslim is Ingredients:
unique blend of herbal Obesity & Weight
Garcini Cambogia Management
extracts; Garcinia Extract (Standardized
cambogia and Green to 60% Dosage and
coffee beans to HCA)500mgGreen directions for use
support weight loss Coffee Extract 1 Tablet twice in a Day
naturally. The (Standardized to 50% preferably half an hour
combination is charged Chlorogenic before meals
with the power of Acid)250mgPiper
Piper nigrum to Nigrum Extract MRP:-
increase their (Standardized to 95% 999Rs (60 tab)
bioavailability Piperine)7.5mg
 DIANOVA
Dianova (Berberine 500mg)
is used in Diabetes mellitus
by increasing the glucose
uptake inside the cells, INDICATIONS
insulin sensitizing effect, DOSAGE:-
incretin effects and by A) DIABETES
DDP4 inhibition .Berberine
1 Cap twice a day.
B)DIABETIC
enhances glucose NEUROPATHY MRP:-
metabolism by stimulation 1900Rs 10 strips in a box
of glycolysis, which is C)CVD
(each strip contains 10
related to inhibition of D)PCOS
glucose oxidation in Capsule)
mitochondria.Thus E) DYSLIPIDEMIA
increasing AMP:ATP Ratio &
promoting AMPK activation
RESEARCHMETHODOLOGY

Objectives:
To know the customer preferences towards herbal medication in various
disease ailments.
To know the age group in which the drug is most preferred.
Research Design: Exploratory study.
Sampling Technique: Convenient sampling.
Sample Size: 150 doctors
Sample Source: Questionnaires.
Data Collection: Primary& Secondary.
Analytical tool used: MS Excel & Piecharts
DATA ANALYSIS
&INTERPRETATION
 1)What is the total number of patients visiting
in a day?
NO. OF PATIENTS
100
92
90

80

70

60
% of patients

50

40
33
30

20
13
10 5 2 5
0 0 0 0
0
1 TO 50 51-100 101-150 151-200 201-250 251-300 301-350 351-400 401-450 451-500
No. of patients

ANALYSIS: AIIA has maximum no. of patients visit in a day.

INFERENCE: This is to know the total OPD count in a day.
2) How many number of Diabetes patient visit in a day?

NO. OF DIABETES PATIENTS

KURIAS EARTH AYURVEDA 5
AIIA 150
VEDANTA AYURVEDA 2
SANJEEVNI AYURVEDA 0
MAHARSHI AYURVEDA 5
MCD AYURVEDIC HOSPITAL 15
SAMPOORNA AYURVEDIC… 1
JIVA AYURVEDIC CLINIC 4
0 20 40 60 80 100 120 140 160
No of Patients

ANALYSIS: This shows that in AIIA maximum no. of patients visit and in Vedanta
lowest no. of daibetes patients visit.
INFERENCE: This is to know the total diabetes patients visiting in a day.
 3)How many number of Obesity patients visit in a day?
NO. OF OBESITY PATIENT
KURIAS EARTH AYURVEDA 1
AIIA 50
VEDANTA 0
SANJEEVNI AYURVEDA 2
MAHARSHI AYURVEDA 2
MCD AYURVEDIC HOSPITAL 10
SAMPOORNA AYURVEDA CLINIC 1
JIVA AYURVEDS 5
0 10 20 30 40 50 60
No of Patients

 ANALYSIS: This shows that AIIA has maximum obesity patients visit.
 INFERENCE: This is to know the total Obese patients visiting in a day.
4)How many number of inflammatory patients visit in a day?

NO. OF INFLAMMATORY PATIENT

KURIAS EARTH AYURVEDA 10
AIIA 100
VEDANTA AYURVEDA 20
SANJEEVNI AYURVEDA 4
MAHARSHI AYURVEDIC HOSPITAL 15
MCD AYURVEDIC HOSPITAL 25
SAMPOORNA AYURVEDIC CLINIC 3
JIVA AYURVEDIC CLINIC 4
0 20 40 60 80 100 120
No of patients

ANALYSIS: This shows that AIIA has maximum no. of inflammatory patients
visiting in a day.
INFERENCE: This is to know the total Obese patients visiting in a day.
5)Which age group of patient visit more often?

80 75
70
60
60
50
No of patients

40
30
20 15
10
0
AGE GROUP OF 20-40 40-60 ALL AGE
PATIENTS GROUP

ANALYSIS: This shows that in the range of ( 20-40yrs ),15 patients ,in range of
(40-60yrs) 75patients,in range of all age group 60 patients visit.
INFERENCE: This is to know the age group of patients visiting in a day.
6) What is your line of treatment, why? And which molecule?
Line of treatment is herbal medicines in majority of the hospitals.
Only one response I got about the molecule which is IMPCL in AIIA.
7) Since how long are you using herbal/ allopathy product?
NO. OF DOCTORS
120

100
98

80
% of doctors

60 52
40

20

0
1yr-3yrs more than 3yrs

 ANALYSIS: Majority 98% of doctors are using herbal products from 1-3 yrs
and 52% of doctors are using from more than 3yrs.

 INFERENCE: This is asked to know the doctors insight on their use of

herbal products.
8) What are the reasons for using herbal/allopathy product?

NO. OF DOCTORS

Other Other, 0

Quality Quality , 95

Brand/
Brand/ company
company, 50

Price/ value Price/ value, 5

0 20 40 60 80 100
No of Doctors

ANALYSIS: This shows that majority of customers select quality as a preference for
medication, rest prefer brand and the least preferable is price.
INFERENCE: This is to know the preferable reason for taking the medication.
 9) If you will get a medication of some other brand with better qualities and
lesser side effects than the present medication will you use it?

NO. OF DOCTORS
100 YES, 95
90

80

70

60 NO, 55
% of doctors

50

40

30

20

10

0
YES NO

ANALYSIS: Majority of doctors say ‘yes’ because with better qualities and lesser
side effects they are getting another medication.
INFERENCE: This is asked to know the doctors acceptance so that we can focus on
another product with better qualities that doctors can recommend.
10)Which is the primary factor that influences consumer decisions to take
medication?

INLUENTIAL FACTORS FOR CONSUMER DESICION

4 0

3 20

INLUENTIAL FACTORS
2 85 FOR CONSUMER
DESICION

1 45

0 20 40 60 80 100
No of patients

ANALYSIS: It tells that 85consumers prefer better treatment ,45 prefer safety and 20
prefer price as a factor to take the medication.
INFERENCE: This is asked to know the factor that influences consumer desicion to
take the medication.
11)Which is more safer and efficacious ?

NO. OF PATIENTS

ALLOPATHY

HERBAL

CATEGORY OF PRODUCT

0 20 40 60 80 100 120 140 160

No of Patients

ANALYSIS: This shows that all the doctors say that herbal medication is more
safer and efficacious than allopathy
INFERENCE: This is to know the doctors insight.
 12) Are you aware of new molecules in the market (Herbal/Allopathy)?

NO
17%
AWARNESS OF NEW
MOLECULE
YES
YES
83% NO

ANALYSIS: This shows that 125 doctors are knowing about new herbal molecule
and 25 doctors are not knowing about it.
INFERENCE: This is to know the brand awareness among the doctors.
13) Have you heard about SUNOVA? If yes ever
used it?

YES
40% AWARNESS ABOUT
SUNOVA
NO YES
60%
NO

ANALYSIS: This shows that 90 doctors are knowing about sunova and 60 doctors
are not knowing about it.
INFERENCE: This is to know the brand awareness among the doctors.
14) Do you know about DIANOVA? Dianova is a innovative therapy for
diabetes.It consists berberine 500mg.It is helpful in Diabetes,CVD,Fatty liver
disease.It acts by inhibiting DPP-4 and promotes,modulates GLP-1 secretion.

YES
27% BRAND AWARNESS
OF DIANOVA
YES
NO
73%
NO

ANALYSIS: Among majority of the doctors product is not known and 40 doctors are
knowing about it.
INFERENCE: This is to know the brand awareness among the doctors.
15) Do you know about CURCUMIN 500? It is a combination of standardised
Curcumin extract 95% & Piperine extract 95%.It is helpful in
inflammation,arthritis,asthma, pre-cancerous conditions.

NO
45% BRAND AWARNESS OF
CURCUMIN500
YES YES
55%
NO

ANALYSIS: This shows that among 82 doctors the product is known and 68 are not
knowing about it.
INFERENCE: This is to know the brand awareness among the doctors.
16) Do you know about about BIOSLIM? It is unique blend of herbal extracts;
Garcinia cambogia 500mg, green coffee extract 250mg& piper nigrum 7.5mg.It is
helpful in obesity and weight management.Garcinia cambogia acts by
suppressing the conversion of carbohydrates to fat.Green coffee bean contains
chlorogenic acid which aids in fat loss by increasing the activity of PPAR-alpha-a
gene involved in fatty acid transport and oxidation.

NO
37%

BRAND AWARNESS
YES OF BIOSLIM
63%

ANALYSIS: Majority of the doctors know about the product.

INFERENCE: This is to know the brand awareness among the doctors.
17) If you get a chance to prescribe these herbal products will you
prescribe it?

YES PRESCRIPTION
23% FROM DOCTORS
YES
NO
77%
NO

ANALYSIS: This shows that majority of doctors will not prescribe the products.
INFERENCE: This is to know the doctors insight about the products and
recommendation of the medication.
 CONCLUSION
From this research I conclude that the customer preferences
towards herbal medication is quite good but depending on the
severity of disease and economic condition of patients it may vary
and is an influential factor while prescribing drugs.
Majority of the doctors are aware about the product and AIIA has
found to be more aware about CURCUMIN500, BIOSLIM &
DIANOVA.
Line of treatment was found to be herbal medicines. And it was
found that the herbal drugs are prescribed more in age group of 40-
60 yrs.
Company needs to focus on market requirement so that more
demand could be generated and awareness about the product could
be enhanced.
Enhance the awareness by covering more areas. Medical sales
executive needs to promote the product creatively and uniquely. Their
script needs to be revised and write it in most impressive and attractive
manner.
Good word of mouth should be changed into recommendation. And
prescription tracing is the good way to keep a check on the demand of
the product.
Advertisement of product can lead to more sales and awareness among
consumers.
Strengthening customer relationship can increase sales.
As curcumin500 is much known in market so special focus and
promotion tool should be generated on that product so that more
prescription could be generated.