Applicants

Lead Applicant
Wako Gutu Foundation (WGF)
Co-Applicants
1. Concern for integrated Development
(CFID)
2. Ethiopian Midwifery Association
3. Education for Development
Association (EFDA)
4. Shalom Humanitarian Development
Association (SHDA)
5. Orphans and Girls Assistance
Association (OGAA)
6. Light Ethiopia
• Overall objective (impact level) of this project is to contribute to
reduced maternal, neonatal & infant mortality
• Direct beneficiaries are 50,000 pregnant and lactating (recently
delivered) women and infants of one year or younger
1. Expected results
 Improved access to antenatal, postnatal care, institutional
delivery, and emergency obstetric care for 35,000 pregnant and
lactating women
 Increased uptake of home and facility based MNCH care
practices among 15,000 pregnant and lactating women
2. Geographic Scope (85% pastoral areas)
 Oromia Region (Arero, Dillo, Dubuluq, Dirre, Chinaksen,
Fedis, Gola Oda, Babille, Gida Ayana, Jarte Jardaga, Jaldu
districts)
 Somal Region (Meiso, Erer, Harshen, shinille, Ayisha, Adigala,
Dembel districts)
 Afar Region (Gewane, Galala’u, Awash fentale, Amebara,
Dulecha districts)
 3. ISSUES and Envisaged Intervention
Issues
 Antenatal care
 Postnatal care
 Institutional delivery
 Emergency obstetric care
Intervention Priorities
 Existing Content updating and upgrading
 Community mobilization, partnership constellation and
dialogues
 Training Workshops and events
 Operations researches and formative researches
 Reaching target beneficiaries (messaging, advisory services,
air-time, payments, promotion using print and online media,
production of system registry and related user
guides/manuals
 Monitoring, evaluation, learning and accountability of results
4. Design
 human centric design (HCD) (inspiration-ideation-
iteration-implementation)
 Content design using landscape analysis of maternal and
infant health situation using the following concept
6. Delivery approaches
 IVR based voice (50%) toll-free hotline as help-desk
 SMS text Message(30%)
 USSD (5%)
 Mobile phone voucher system
 Community Web Portal (15%)
7. Sustainability
 Transition from free toll to subscription business model
 Networking and high performing partnership constellation
 justifying and encourage the government to take it in to
the health mainstreaming programme

Thank you!