SWOT ANALYSIS

Strength Weakness Opportunities Threats

• First mover • Increasing no. of • Growth in the • Increasing
advantage failed no. of online competition from
• High Brand transactions transactions telecommunicati
Awarneness. • The site takes too • Paytm is getting on companies
• Offer Multiple long to respond into the e- such as Vodafone
Cashback options • Too much commerce Airtel.
PAYTM diversification segment in India • Growing
which is concerns of safe
continuously transactions
growing • With the launch
of E- Wallets by
Banks, Paytm is
becoming
obsolete
 Strength Weakness Opportunities Threats
• Patented • Rely on • Large base • Loosing out
Business intermediary of customers to new
Model sources for • Partnership competitors
• Easy and fast business. deals with • Lack of
online • Low profit various interest from
PHONE PE recharge margins commercial the
• Cashbacks, • Unable to portals as customer
offers keep up with well as • Lack of
available on the pace of FMCG brand
purchase of competitors companies . awareness
almost such as
everything Paytm,Tez
through the
website or
through
partneships
 Strength Weakness Opportunities Threats
• User Friendly • Not many • Has the • Customers
App people are opportunity shifting to up
aware about to grow into a and coming
• Strong sales MobiKwik. full fleged e- modern
network • Doesn’t commerce applications
provide site. such as Tez by
• Large user multiple • Potential to Google.
base cashback capture a • Lack of trust
MobiKwik reward large chunk of in the brand
options. market share in comparison
• Least due to the to Paytm
preffered country’s
mobile growing
payment dependence
platform on
technology
and increased
spending.
 Strength Weakness Opportunities Threats
• Easiest method • Only meant for • Rising Confidence • Competitors such
for mobile payments in the e-wallet as facebook are
payments • Only UPI due to a simple coming up with
• Most preffered Transactions can interface and the Whatsapp Pay to
mobile wallet be done parent brand’s counter Tez.
application. • Does not have reputatuion. • People might
• Coming from the option to pay • Rapid Increase in prefer using the
TEZ Google, Tez bills and recharge the number of official app from
assures its user of . users of Tez app. the bank rather
security and than using a third
quality of service. party application
• Lack of facilities
other than
payments may
take away a large
portion of its
potential
customers to rival
e-wallets.