Professional Documents
Culture Documents
CHED StuFAPs Application Form
CHED StuFAPs Application Form
CHED StuFAPs Application Form
Strategic Pricing
Techniques
Pacheco, Ivan
Venturayo, Haven Well
Ginggo, Marilyn
(BSA1C)
Objectives
• Survival
• Profit
• Return on Investment (ROI)
• Market Share
• Cash Flow
• Status Quo
• Product Quality
© 2005 BMW of North America, LLC, used with permission. The BMW name and logo are registered trademarks.
FIJI ® and all other trademarks, copyrights and intellectual property used herein are
the property of FIJI Water Company LLC or its affiliates." Used by permission
• Cost
• Demand
• Competition
• Other
• Support
– Service at point of sale
& after
– Advertising/promotion
– Distribution Methods
“Demand based pricing”, N. Coulthurst, 4/3/02,
http://www.accaglobal.com/publications/studentaccountant/404831
• Value Pricing
• Target Return Pricing
• Going Rate Pricing
• Transfer Pricing