BBC Radio 1

Background research
on institution
Neda Psemeneckaite
BBC Host – Nick Grimshaw
• In 2007, Nick Grimshaw joined BBC Radio 1 I September 2007 to present the BBC’s
youth strand Switch alongside with his friend and fellow DJ Annie Mac. In 2012
Nicholas Peter Andrew Grimshaw who was born on the 14th August, 1984 became the
host of The Radio 1 Breakfast Show. He hosts the show from 6:30 until 10 am. Since
joining the career of a host he has hosted a range of shows on BBC Radio 1.

• Radio 1’s Weekend Breakfast Show was hosted from October 2008 up until May 2009.
Grimshaw was then sent to present the 20pm to midnight slot on BBC Radio 1 on June
2009, following the departure of Colin Murray.

• On 11th July 2012 it was announced that Nick will be replacing Chris Moyle’s as host
of The Radio 1 Breakfast Show. It targets its audience by interviewing famous
celebrities and talking about the most intriguing topics. They can listen to the show
through radio, whilst in a car and mobile devices.
BBC Breakfast Show
• Their mission statement

• To develop listeners lives with programmes and services which could inform,
educate and entertain.

• Their vision

• To be the most creative organisation in the nationally.

• Nick always makes sure that they’re prepared for the show. It is vital for
them to make sure the sound is brilliant and know what they could talk
about throughout the whole show as their scripts are never fully prepared. It
is forbidden for BBC to mention any brands as it would be a type of
advertising. Music crew makes sure that the range of latest hits are being
played in order to entertain their public.
Mode of address / Target audience
• Mode of address is the ways in which media reaches for their audiences. One
of the modes are ‘Formal and Informal’. For example formal is presented in a
classical music. Informal is when the media text uses a variety of words
which can be abbreviated. So Colloquial language is used within the radio
station as Nick tries to speak in the way his audience speaks. The influence
which mode of address has is the target audience as well as the genre of
what they are speaking about.

• Audiences are placed into three different groups in order to be able to

inform, educate and entertain them the right way. The three groups are;

1. Demographics – who are the audience?

2. Psychographics – what do they like, enjoy and believe in?

3. Lifestyle groupings – what are the audiences promised by the text?

• The target audience for the show is averaged between the ages of 15 and 29
due to their music appealing mainly towards younger audiences alongside
introducing a range of games to keep the listeners entertained and be able to
interact with them. Informal language is occasionally used when hosting the
show, the reason to this is to suit the younger audiences. The audiences aged
20-29 focus on more important things than celebrities so therefore ick also
covers traffic updates as well as the weather.

• It Is important for them to entertain and involve a wide range of young

listeners with a unique mix of contemporary music and speech.

• Due to the target audience being 15-29 year olds, it is vital for them to
provide some programming which would be suitable for younger teenagers.
Must offer a variety of new music which would support emerging artists as
well as provide a platform for live music. In order to educate, they try to
cover areas such as news, documentaries as well as advice campaigns.
• One of the most important inventions were allowing audiences to listen to
the radio show being as podcast. Audiences are able to skip the parts they
don’t find entertaining which can’t be done while watching it live. Moreover,
if the listeners don’t get a chance to listen to the show for a period of time for
example whilst they are on holiday, they are able to listen to in back on
podcast. A range of media convergence are also used to consume the show.
Such as laptops, tablets and phones.
The music played o BBC Radio 1
• The radio station is operated by the
British Broadcasting Corporation and
it also broadcasts globally
concentrating on modern as well as
current popular music and chart hits
during the day.
What’s discussed within the
show
• Key topics which tend to be spoken
about on the BBC 1’s breakfast show
would be artists and following
updated celebrity news which they
are able to discuss among each other.
Weather is also briefly covered on this
radio station in order to update people
on the day ahead of them in advance
they plan a day out or to help
determine easier road routes. Things
like guidance is given on the show as
people call in to seek it.
Interviews
• Nick Grimshaw interviews a range of
people throughout the BBC Radio 1
Breakfast Show. He would interview
celebrities which appears on the show
as guests and he makes Q&A’s as well
as he does phone interviews, which is
when he gets in touch with their
target audience and interviews them
on specific subjects or sometimes the
target audience are able to seek for
help and advice from host or guests.
Games
• In order to keep the audiences
entertained, Nick invented games
such as call and delete and this game
is known as a prank call game or in
other words hoax call to famous
people. Celebrities are also always
invited to the show to discuss their
future plans such as tours or writing
a new album or upcoming events or
singles being released.
How does The Breakfast Show
‘educate, inform and entertain’?
• The things within the show which educate the listeners are weather as the
host infors the listeners the change in the weather throughout the day
whether they’re staying in doors or travelling somewhere. Show also informs
the listeners as they discuss topics such as raising awareness and receiving
donations for charities and ways in which audience could contribute towards
it. The show also entertains and the ways they entertain is by interviewing
celebrities, playing games and playing the top hits.