Professional Documents
Culture Documents
Business Communication Model
Business Communication Model
Business Communication Model
Module 1
Business
Communication,
Management, and
Success
McGraw-Hill/Irwin
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
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Business Communication,
Management, and Success
Learning Objectives
Module 1 explores with you the importance
of communication in the business world.
After completing the module, you should be
able to
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Business Communication,
Management, and Success
Learning Objectives
LO 1-1 Recognize myths about on-the-job writing.
LO 1-2 Distinguish business communication from
other school writing.
LO 1-3 Explain accomplishments through
communication.
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Business Communication,
Management, and Success
Learning Objectives
LO 1-4 Understand costs for business
communication.
LO 1-5 Define criteria for effective messages.
LO 1-6 Apply strategies for communication analysis.
LO 1-7 Apply strategies for creative thinking.
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Workplace Communication
Challenges
Workplace Communication
Challenges continued
Workplace Communication
Challenges continued
Verbal Communication
Face-to-Face/Phone
Conversations/Meetings
E-mail/Voice-Mail Messages
Letters, Memos, and Reports
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Nonverbal Communication
Pictures/Company Logos
Gestures/Body Language
Who Sits Where/How Long a Visitor is
Kept Waiting
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Differ based on
Purpose.
Audience.
Information.
Organization.
Style.
Document design.
Visuals.
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Internal
Subordinates
Supervisors
Peers
External
Customers/Stockholders
Unions/Government Agencies
Press/General Public
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Basic Purposes
Is clear.
Is complete.
Is correct.
Builds goodwill.
Saves the reader’s time.
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PAIBOC
PAIBOC continued
PAIBOC continued
Thinking Creatively