YELP

A CITY GUIDE FOR LOCALS AND TRAVELERS ALIKE

Yelp was created to connect people with reliable local businesses. The
app allows users to easily sort through pages of food, shopping, and
services to help find what they’re looking for, either locally or in an
unfamiliar city.

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 AWESOME FEATURES

Advanced Search
Allows users to browse by category or search by keywords to find the services in need. Yelp also includes
filters to search by distance, price range, available take out, wheelchair accessibility, and much more.

Social Connections
Yelp allows business owners and customers to interact on a public platform, from following allowing users
to friend, follow, and message each other. Yelp also allows users to rate and review businesses to prevent
scams and ”bad business”

Exclusive Offers
Certain business may offer a discount by using and “checking in” with Yelp on other social media
platforms.
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WHO IS THE INTENDED AUDIENCE?

Yelp appeals to teens and adults looking for close, convenient, reliable services.
The app is a helpful tool while traveling in an area you are unfamiliar, but it also
appeals to local users by highlighting new and trending businesses, or offering
Yelp-exclusive deals. Business owners use Yelp as a way to be seen and may use
it to connect directly with their customers and respond to reviews.

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 CHARACTERISTICS OF SOCIAL MEDIA

• Anyone (including business owners) can join and create a profile for free with
a picture and basic information.
• You are able to ”friend” or “follow” other accounts, post reviews that fellow
users can ”react” to, and communicate through messaging
• You can earn ”elite” status by being an active profile. This means you may
check in to a lot of places, leave useful reviews, or have a large following.

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 HOW IT IMPACTS THE INDUSTRY

The Yelp app has brought light and transparency to small businesses through
reliable reviews from real customers. Before Yelp, many people may have steered
toward bigger name businesses, but with the ability to hold the business
accountable on a public forum, as well as attempt communication with the owner
through the app has allowed consumers to search for services in confidence.
This app has been adopted so well due to the fact that it benefits both the
user/customer and business owners through communication and accountability
within the community.

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 I LOVE THIS APP!

I use this app primarily when trying to decide on something to eat. I am a bit of a
health nut, so I usually like to check out the menu before making a decision. I
also really appreciate the customer reviews for businesses/ services that I don’t
use on a regular basis such as places that do smog checks, looking for a nail salon,
or a dry cleaner. It gives me relief knowing I am going somewhere that others
have had positive experiences at.

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 THANKS!

Yelp was created in 2004, and since then the app has had over 10,000,000
downloads! It is in the “#1 Top Free” and “Editor's Choice” categories of the
Google Play store.
Check Yelp out online here!

Thank you for watching!

Feel free to reach out at lpzepeda@asu.edu