This document provides instructions for a personal branding project. Students are challenged to create their own brand by designing product packaging that symbolizes themselves. The packaging must include their brand name, graphics, personal characteristics as ingredients, features and benefits of themselves as a product, and a creative marketing strategy. Students will have a time limit to complete the project. There may be incentives for top brands, such as gift cards for first, second, and third place votes. Voting will be done using post-it notes to rate each brand.
This document provides instructions for a personal branding project. Students are challenged to create their own brand by designing product packaging that symbolizes themselves. The packaging must include their brand name, graphics, personal characteristics as ingredients, features and benefits of themselves as a product, and a creative marketing strategy. Students will have a time limit to complete the project. There may be incentives for top brands, such as gift cards for first, second, and third place votes. Voting will be done using post-it notes to rate each brand.
This document provides instructions for a personal branding project. Students are challenged to create their own brand by designing product packaging that symbolizes themselves. The packaging must include their brand name, graphics, personal characteristics as ingredients, features and benefits of themselves as a product, and a creative marketing strategy. Students will have a time limit to complete the project. There may be incentives for top brands, such as gift cards for first, second, and third place votes. Voting will be done using post-it notes to rate each brand.
“Your Brand” Project • Perception = Our observation with our sight and hearing.
• Value = Something’s worth.
• The degree we feel something meets our needs, wants or expectations.
• Perceived Value = Persons opinion of a product’s
value to him or her.
3 What is a Brand? • A brand identifies the products and/or services of a company.
• As consumers we gain TRUST in brands.
Brands can be valuable! • Licensing your brand • You SELL someone else the rights to use your name to sell a product or service. • This is one way to PROFIT from your brand. • The drawback to licensing can be a loss of control. • Companies can sell others the right to use their name. • This can be in the form of franchising and/or licensing. “Your Brand” Project What? Identify and explain common business terms. Prepare presentations and network. Evaluate the importance of ownership.
How? Challenge = Your challenge is to create your own brand that
symbolizes YOU. - Select and design product packaging (cereal box, t-shirt, shoe box, etc.). - Create YOUR brand name.Include the following on your packaging: Brand name, graphics or illustrations, ingredients (your personal characteristics), product features-benefits (your personal “selling” features and their benefits), endorsement or cross-promotion strategy, and other creative packaging features that will inform the marketplace (us) and sell YOU/YOUR brand. When is my project due? • You will have _____ minutes and/or class periods to FINISH your project! *suggested time frame 90 minutes Did someone say incentives? • My PRIDE in doing great work! • I want an A! • SHOW ME THE MONEY! • 1st = $15 gift card • 2nd = $10 gift card • 3rd = $5 gift card
*This slide is optional. You may use your site budget to
purchase gift cards or you could incentivize using YE dollars and/or food items. Get creative!! How do we vote? 1. Two Post-It’s. • Label one post-it with 2 points and one post-it with 1 point. 2. Place 2 points on package you like the most. 3. Place 1 point on package you like 2nd most. 4. Have a seat and wait for results.