Professional Documents
Culture Documents
Analyzing The Audience and Occasion
Analyzing The Audience and Occasion
Occasion
“Adapting your ideas to the audience and the occasion is an
essential task in achieving success as a public speaker”
• Every speech contains two messages – the one sent by the speaker and
the one received by the listener
• Frame of reference
What a speaker says is filtered through a listener’s frame of reference –
the sum of his or her needs, interests, expectations, knowledge and
experience.
• Egocentricity
People are egocentric. They want to hear about things that are meaningful
to them. “Why is this important to me?”
• Result is listeners will hear and judge what you say on the basis of what
they already know and believe. Second, you must relate your message to
your listeners.