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  • Buzz Buddy Activity

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    Hafiz Tusiran
    24 views12 pages
    The document outlines an activity called "Buzz Buddy" where students choose from 3 themes to create a presentation on. The presentation should include planning the selected theme, finding information about key points of the theme, and sharing what was learned with the class. The document also provides an outline with 4 parts that discuss various marketing and promotional techniques and strategies like gaining customer attention, social media engagement, the purpose of consumer promotions, and sales promotion ideas.

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    Activity (example)

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    The document outlines an activity called "Buzz Buddy" where students choose from 3 themes to create a presentation on. The presentation should include planning the selected theme, finding information about key points of the theme, and sharing what was learned with the class. The document also provides an outline with 4 parts that discuss various marketing and promotional techniques and strategies like gaining customer attention, social media engagement, the purpose of consumer promotions, and sales promotion ideas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    24 views12 pages

    Buzz Buddy Activity

    Uploaded by

    Hafiz Tusiran
    The document outlines an activity called "Buzz Buddy" where students choose from 3 themes to create a presentation on. The presentation should include planning the selected theme, finding information about key points of the theme, and sharing what was learned with the class. The document also provides an outline with 4 parts that discuss various marketing and promotional techniques and strategies like gaining customer attention, social media engagement, the purpose of consumer promotions, and sales promotion ideas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    ACTIVITY : Buzz Buddy

    Choose 1 of 3 themes

    Create presentation
    3
    1 2 3

    Plan your selected theme


    Find out about the points
    of theme
    Share to the class
    Part 1
    • Gaining Attention
    • Facilitating Learning
    • Consistency in IMC Executions
    • Specific Creative Tactics for
    Brand Awareness and Attitude
    • Eliciting The Correct
    Emotional Response
    Part 2
    • Social Interaction
    • Customer Relationships : Get
    Social
    • Outreach and Influencer
    Relations
    Part 3
    • Why Use Consumer
    Promotions?
    • Sampling
    • Couponing
    • The Role of Promotion
    Agencies
    Part 4
    • Price-Offs
    • Bonus Packs
    • Games
    • Rebates and Refunds
    • Sweepstakes and Contests
    • Continuity Promotions
    • Overlay and Tie-In Promotions
    • Retailer Promotions
    • Evaluating Sales Promotion
    Ideas

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