Presentation on

Brothers Furniture
Zaheen Bin Mahmood, #33, 58D
Amina Noor Mimi, #50, 58D
Khadiza Hussain, # , 58D
Rafa Mahzabeen, # , 58D
Background
• Brothers Furniture Ltd. was established in 1985.
• The company specializes in wooden doors and wooden furniture.
• In the past three decades this company
has gained reputation for superior quality,
craftsmanship and post purchase services.
• The yearly turnover of this company is
about 5.2 million USD. And company
employs over 150 full-time employees.
(Brothers Furniture ltd., 2014)
 Political
• the government is encouraging
new investment formally
• the investors are
confidence for investment in
getting

current political situation of the

P Social
country

S
• Users perception towards different
furniture changes depending on
different socio-cultural factors.
• The trend shifts, people are getting
more attracted towards brand
furniture now a days. Back in 1990s
people were more into custom made

•
Economical
Furniture being a secondary need,
demand may fall in a recessive
economy.
E furniture.
 Technological
• With the introduction of new

T
technology, the furniture sector can
be revolutionized.
• It will not only improve the level of
production, but also the cost will be
minimized

L
Legal
• Revised tax and vat policy, raising
duty of imported raw materials
may affect the industry directly.

E
Environmental
• Brothers furniture should change the
location of their factory from
residential area to a suburban area to
lessen the effect of environmental
pollution
 Strengths Weaknesses

1. Strong brand name. 1. Lack of Patent protection:

2. Unique design. Anyone can copy design
3. Good reputation among customers 2. • Absence
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high end product
4. Automation in the production 3. • Poor
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quality.
5. Software based central Inventory 4. Not advertised at higher scale
SWOT
Analysis
Opportunities Threats

1. Demand for• Eco-friendly products.

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Emergence substitute products
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2. Zero wastage target forhere
text cost 2. • Editintext
Shifts here taste away form
consumer
minimization firm's products
3. Integrated Marketing Communication 3. New regulations
4. Niche for products 4. Increased trade barriers
Porters 5 forces
Competitive rivalry: Threat of new entrants: Threat of substitute
HIGH LOW products: LOW
• Competitors can grab a • survivability in furniture • steel or plastic furniture
portion from the market industry is pretty low • not popular enough to
share of Brothers by • likely to enter with pose any major threat to
providing lower cost, caution the market for wood-
superior products, • saturated market which based furniture
better service standards. involves heavy financial
• They can also gain investments and
customers through essential expertise
strategic marketing and
publicity by
advertisement.
• Otobi, Regal, Nadia, Hatil
Porters 5 forces

BARGAINING POWER OF BUYERS: BARGAINING POWER OF SUPPLIERS:

HIGH MEDIUM

• Customers hold high bargaining • Industry has around 70,000

power due to intense rivalry and enterprises
stiff competition • materials like plastic, metal etc can
• Industry has around 70,000 be used
enterprises • raw materials from abroad are still
abundant