The

Polished
Proofer
Kioni Jackson- Wilson
Kioni.Jackson-Wilson@charter.com
 Has over 10 years
Owner Kioni Jackson-
experience proof
Wilson
reading

Established Polished
Small scale business
Proofer in 2019

THE POLISHED PROOFER

 WHAT MAKES
THE SERVICE SHE
TARGET MARKET EXPERIENCE POLISHED PROOFER
OFFERS
STAND OUT
• Proofreading and • Anyone who needs • Edited HR • A person providing
editing services for documents documents for this service, not a
businesses and proofread and businesses, huge company, so I
personal brands. edited. personal bios, can provide verbal
resumes/cover feedback as well as
letters, etc. the written.

THE POLISHED PROOFER’S THE

BUSINESS
 Scale To work on a small scale due to time

Build Build a consistent clientele

Work Work with whom ever needs the service

THE POLISHED PROOFER’S

BUSINESS PLAN
 STRENGTH
• Proofreading and editing comes very easy for me,
and I work quickly.
WEAKNESS
OWNER’S • I also have a very demanding full time job, so this
business would come secondary to that.
SWOT OPPORTUNITIES
ANALYSE • Having a large business base of people who utilize
my services over and over again.
THREATS
• Other proofers in the industry – there are a LOT!
 No Start up cost needed

No Store Front needed

THE PROS OF
BECOMING A Work from home

PROFESSIONAL
Flexible Schedule
PROOFREADER
No Formal Training needed

Broad Target Group

 AN EXCEPTIONAL COMMAND OF THE ENGLISH
LANGUAGE

FURTHER EDUCATION AND EXPERIENCE MAY BE

NECESSARY
THE CONS OF
BECOMING A DEADLINES SOMETIMES CAN BE TIGHT

PROOFREADER IT CAN TAKE A LONG TIME TO BUILD UP A

STEADY CLIENT BASE

TIME
EMPLOYMENT OF PROOFREADERS

https://www.bls.gov/oes/2017/may/oes439081.htm
 ANNUAL WAGE

Employment Employment Mean hourly Mean annual

Wage RSE (3)
(1) RSE (3) wage wage (2)
11,420 5.2 % $19.43 $40,410 1.6 %
https://www.bls.gov/oes/2017/may/oes439081.htm
THE POLISHED PROOFER MARKETING PLAN

Mission Statement • The foundation of the company that includes company’s vision

Detailed SWOT • Take in to consideration the competition and what she really wants
the company to look like

Business Plan • Create a calendar of availability

Pricing • Competitive pricing

Turn Around time • Decide turn around time

Niche • Personal touch

MARKETING STRATEGY

 Affiliative Selling Relationship

 Buyer needs to be able to trust
seller’s expertise

 Functional Relationship
 Limited ongoing relationship
with the customer
 Creating a buzz and
maintaining pipeline
MARKETING STRATEGY

 Promotional Pricing

 Odd-Even Pricing
 Always stay lower then
competitor
 Pipeline

MARKETING Word of Mouth

STRATEGY Loyalty Program

Coupons, referral discounts etc.

Advertise on Social Media

• Business page

Survey/Feedback
 Mission Detailed SWOT Detailed Turn
Business Plan Pricing
statement Analyses Around Time

Follow through Customer

Pursue this on Focus on
Niche with Marketing focused
a small scale target group
Strategy company

MY RECOMMENDATION