1.

FACEBOOK

2. TWITTER

3. INSTAGRAM (I.G)

4. GOOGLE

5. YOUTUBE

6. LINKEDIN

7. PINTEREST

8. FLICKR

9. SKYPE

10. YAHOO MAIL

Lessons to Learn:
 What is Social Media Management (SMM)?

 Why do you need to understand SMM?

 Review: Social Media Strategy

 Review: Social Media Strategy – Created

 How to create a Social Media Management Plan – The Steps

 Apply: Take Action – Create a Social Media Management Plan

 Tools for Social Media Management

 Cheat Sheets, Tools, & Resources

 References
Understanding Social Media & You
What – What is your company, your product(s), your
message, your story – Your Brand

Why – Why are you in business, selling a product,

telling a message, sharing your story – Your Purpose

How – Will you share your purpose, your company,

your product, your message, your story – The
Strategy

Apply (Take Action) – Making it all happen through

strategy, tactics, and tools (social media) – The Doing
What is Social Media
Management (SMM)?

“Just what it sounds like. It’s

organizing all of your accounts,
allowing you to create coherent,
consistent messaging across all
platforms, giving your customers a
reliable voice to answer their
inquiries. Social media management
is about taking the random aspects
of each of those platforms and
streamlining them in a way that
makes sense to your audience.”
Why do you need to Understand SMM?
A social media management
plan can . . .

 Streamline your social media

tasks
 Save time
 Keep you organized
 Increase efficiency
 Improve effectiveness
 Decrease frustration
 Improve social media influence
Social dynamics (or socio – dynamics can refer to the behavior
of groups that results from the interactions of individual group
members as well to the study of the relationship between individual
interactions and group level behaviors. The field of social dynamics
brings together ideas from Economics, Sociology, Social
Psychology, and other disciplines, and is a sub-field of complex
adaptive systems or complexity science. The fundamental
assumption of the field is that individuals are influenced by one
another's behavior. The field is closely related to system dynamics.
Like system dynamics, social dynamics is concerned with changes
over time and emphasizes the role of feedbacks. However, in
social dynamics individual choices and interactions are typically
viewed as the source of aggregate level behavior, while system
dynamics posits that the structure of feedbacks and accumulations
are responsible for system level dynamics.
1. Entrepreneur Philippines | Philippines Entrepreneur
Blog

Entrepreneur Philippines is the extensive resource for both aspiring, existing

entrepreneurs and the entrepreneur in you. Find latest news, events, startup tips,
business ideas and much more on this site.

2. Business Tips Philippines | Business Owners and

Entrepreneurs’ Guide
Business Tips Philippines, an online entrepreneurship, management & marketing guide
for Filipinos, business owners, leaders & entrepreneurs around the world.
Frequency about 2 posts per week. (since January 2011)

3. Mommy Ginger | Philippines Women in Business

Blog
Mommy Ginger is a blog, owned by Ginger Arboleda, a mom and an entrepreneur. She
writes about business, marketing, start-ups and mommyhood. For anyone who want to
learn how to manage time, how to learn about business by reading or viewing
experiences from others, this is the blog to follow!
(Frequency about 2 posts per week – since Jan.2013)
4. BusinessWorld | Philippines Business News Website
BusinessWorld, the country’s leading business newspaper represents five decades of
professional economic journalism. Get the latest news, analyses and opinions on
Philippine business and more from the country's first and leading business media
organization.
Frequency about 168 posts per week.
Website bworldonline.com
Facebook fans 66,549. Twitter followers 31,576

5. Negosentro » Start-up | Philippines Startup Blog

Negosentro is an advocacy blog site for Asians around the world to be well- educated
about trends and events in entrepreneurship. NegoSentro advocates support for small
businesses, start-ups and technopreneurs via creating opportunities and sharing of
ideas.
Frequency about 4 posts per week.
Since Jan 2014
Website negosentro.com/category/advi..
Facebook fans 1,981. Twitter followers 2,935.

6. The Guthrie-Jensen Blog | Philippines Business

Education Blog
The Philippines' leading Management Training and Consultancy Firm. Our mission is to
help companies meet their business objectives and develop their professionals
Frequency about 4 posts per month.
Since Jun 2013
7. BusinessCoach, Inc. | Philippines Business Coach Blog
BusinessCoach, Inc. is a provider of quality training programs, which will enhance skills
and contribute to career and organizational success. Their mission is to provide a broad
array of seminar topics, preferably, to be discussed by experts in the field who had
actual practice on the topics.

8. Tycoon Philippines
Tycoon Philippines delivers the most actionable tips, strategies & inspirations on
startup, marketing, business, entrepreneurship, freelancing and making money.
Frequency about 1 post per month.

9. Cyberpreneur Philippines | Philippines Online Business

Blog
Cyberpreneur Philippines is your guide in launching an online business and growing it to
profit. It offers invaluable tips whether you're providing services, developing apps, or
reselling products online. Tips straight from company CEOs, startup founders, and top
freelancers.
Frequency about 1 post per month.
Since Jul 2015
10. DMAI | Philippines Business Analytics Blog

Decision-Making, Analytics & Intelligence > Philippines is what I am all about. My

passion is solving problems by bringing together the best talent, cutting edge
technology and tried and true methodologies. Empowering people towards better
decision-making through the use analytics and business intelligence is what I do best.
Frequency about 2 posts per month.

11. 7th Philippine SME Business Expo | Philippines

Small Business Blog

SMX Convention Center ManilaAbout Blog Philippine SME Business Expo is the
premier business expo dedicated to empower the SMEs and growing Entrepreneurs.
Frequency about 1 post per week.
Website philsme.com/news-blog
Facebook fans 28,184. Twitter followers 950
Computer Internet
technology refers to devices,
software, hardware and
transmission protocols used to
connect computers together in
order to receive or send data from
one computer to another within a
small network or as part of a small
network within a larger network,
such as the Internet.
Internet technology is the ability
of the Internet to transmit
information and data through
different servers and systems.

Internet technology is important

in many different industries
because it allows people to
communicate with each other
through means that were not
necessarily available.
Good examples of folksonomies are found in the hashtags
used on Twitter, which were originally an innovation of
Twitter users. Hashtags are abbreviations, words or
phrases preceded by a crosshatch symbol, used to index
messages or “tweets” on an author’s microblog.
Messages sharing a hashtag are aggregated. If large
numbers of messages share a hashtag, an algorithm
ensures these messages have higher visibility or “trend.”
 “Social media is your
opportunity to reach a massive
number of people with
transparency, honesty, and
integrity.”

~ Brian E. Boyd Sr.

 “Social media spark a revelation
that we, the people, have a voice,
and through the democratization
of content and ideas we can once
again unite around common
passions, inspire movements, and
ignite change.”

~ Brian Solis