Professional Documents
Culture Documents
Advertising Is A, Form of From An Identifiable, Designed To The Receiver To Take Some Action, Now or in The Future.
Advertising Is A, Form of From An Identifiable, Designed To The Receiver To Take Some Action, Now or in The Future.
Advertising Is A, Form of From An Identifiable, Designed To The Receiver To Take Some Action, Now or in The Future.
Object
Interpretant Sign/Symbol
Communication Channel
Personal Nonpersonal
Channels Channels
Receive feedback
Identifying the Target Audience
Markets Segments
Niche Markets
Individual
and Group
Audiences
The Response Process
Obtaining Feedback
Listener, reader,
viewer recognition Attention
Inventory
POP consumer panel Purchase behavior
Scanner data
A Model of Cognitive Response