Professional Documents
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Defensive Driving Facing Your Most Dangerous Daily Activity
Defensive Driving Facing Your Most Dangerous Daily Activity
Embrace Life
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U.S. General Services Administration
Costly in Dollars
$230 Billion dollars annually in the US
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U.S. General Services Administration
Costly in Lives
115 people die every day in vehicle crashes
in the United States
- one death every 13 minutes.
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U.S. General Services Administration
2. Excessive speeding
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U.S. General Services Administration
Combining Distractions
Combination of visual and mechanical
Crash risk up to 3.8x
– Reading 3.4x
– Reaching for a moving object 8.8x
– Turning around in seat 8.8x
– Texting 8-23x
– Cell phone conversations 4x
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U.S. General Services Administration
Some are higher risk - reading, putting on makeup, reaching for something
Infrequent or for short durations
Cell phone use causes the most crashes since it’s high risk and a lot of
people are doing it for an extended period of time.
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U.S. General Services Administration
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U.S. General Services Administration
Inattention Blindness
What a driver in a simulator saw when What the same driver saw while on a
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not using a phone. phone conversation.
U.S. General Services Administration
T V
U I
N S
N I Frame of vision of drivers not using a phone.
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L N
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Frame of vision of same drivers during phone conversations.
U.S. General Services Administration
When driving is a secondary task for the brain, driving becomes impaired.
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U.S. General Services Administration
• 33 studies found effects in reaction time, speed, headway and lateral lane
position, for hands-free phones. (Caird, et al., 2008)
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FAQ
U.S. General Services Administration
With a passenger:
You can rely on many non-verbal cues to understand the other person
Passengers can see your driving environment
Passengers can serve as an additional lookout for hazards
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U.S. General Services Administration
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U.S. General Services Administration
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U.S. General Services Administration
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U.S. General Services Administration
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U.S. General Services Administration
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U.S. General Services Administration
Technology Solutions
Cellcontrol
OBD trigger device, commercially available
Key2Safe Driving
An in car device that wirelessly connects with a cell phone through Bluetooth
iZup (Illume Software)
Launching soon, handset solution
Zoom Safer
Downloadable app currently available for RIM devices.
Try Safety First
A chip in phones similar to V chip in Televisions
Guardian Angel
Announced in April 2009
Jamming technology – FCC challenges
DriveAssist (Aegis Mobility)
Wireless network solution using GPS and WiFi
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Partnered with Nationwide Insurance
U.S. General Services Administration
Providing Education
Increase understanding of the research
Parents educate teens.
Organizations & leaders educate employees.
Peer-to-peer viral strategies for teens.
Wireless industry reach customers and public.
Legislators enact laws.
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U.S. General Services Administration
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U.S. General Services Administration
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U.S. General Services Administration
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